Marketing Manager
Areen Middle East LLC / Pigeon Middle East LLC
Total years of experience :11 years, 10 Months
•Managing social media accounts for Areen Middle East brands such as Pigeon ME, Lansinoh ME Weleda Me, Zero Halliburton ME, Brics Milano ME & Beyonds Arabia.
•Setting up social media pages on different social media platforms like IG, FB, YouTube..etc
•SEO analysis & optimization.
•Planning and implementing Digital and Social campaigns achieving leads & sales.
•Using digital software such as Google Adwords, Google Data Studio, Google Tag Manager, Google Analytics, Google Big Query, Bloomreach, Cms, Magento, Crm Tableau, Sistrix, Apsis, Mailchimp, social bakers, hootsuite, olapic and Oncrawl similar web.
•SEM analysis for the brand and implementing the strategy for the same when it comes to Pay Per Click, Remarketing, Programmatic.
•Ensuring website updates/website visits and leads are been generated on the platform.
•Measuring and reporting performance of the planned campaigns.
•Monitoring digital media trends and sharing insights with a wider team.
•Built an E-commerce platform on Magento 2.0 ‘Amtiah.com‘
•Creative banner campaigns on third-party e-commerce platforms such as Amazon & Mumzworld.
•Ensuring efficiency of technical details on the back-end panels of all brand's digital platforms.
•Hashtag planning with proper content creation.
•Handled personal care category ( Dr Neem, Mr Darlie & Natures Ovanic ) & Food category (Wow noodles, Anmol rice, Mustard oil)
•Awarded & got featured as 40 under 40 Best Marketeer in the MENA region by GMR
•Successfully led Dr Neem award for the Best NEW FMCG brand in UAE.
•Executed brand/corporate strategy in coordination with internal cross-functional teams and related external stakeholders.
•Planned and executed several Regional Campaigns, achieving 40% incremental growth.
•Worked on NPDs initiatives & successfully launched Dr Neem brand
•Changed the brand visual identitiy for Dr Neem & worked on several packaging development
•Worked closely with media & PR agencies for Influencers & CSR campaigns on different platforms as TV, radio, outdoors & digital.
•Executed New Brand Positioning and communication strategy for Dr Neem
•Launched the brand’s digital/social media platforms and Neem Wellness mobile app.
•Generated the annual Cooperative Working & Advertising Plan for the ME & Export Markets including marketing strategy, Pricing, MS, distribution targets, budget, marketing calendar.
•Led and implemented various market researches and consumer insight initiatives
•Consistently led brand equity building initiatives targeting consumers in MASS according to SEC.
•Closely worked with Sales team on the sales forecast & promotion implementation plan
-Handled the Armenian brand ‘Ararat ‘including juices, pickles and readymade spices
-Marketing Management for 4 Restaurant Chains such as Art Lunch Cafe JLT & DAFZA, INTUCCA food truck, Grill Republic Restaurant & Café
-Prepared the brand marketing plan
-Handled the brand marketing budget
-Worked on brand building activities for building the brand equity
-Developing and executing social media strategy across different platforms
-Developed Digital marketing strategy along with content creation
-Worked on Packaging uplifting
-Worked closely with media agencies to achieve a better SOV with the minimal SOE
-POSMs & merchandisers educational materials development
-Hired & Managed a team of 36 merchandisers across GCC.
-Marketing strategy development for Farm fresh, Lenovo, Hyundai, Halwani Brothers & Emami.
-Prepared the yearly marketing plan for various brands along with the proposed budget
-Planned, managed & executed mall activations, exhibitions & roadshows for different brands
-Achieved the best sales tracking for being a brand representative for Lenovo.
-Regular Market & competition brand analysis
-Assisted in sales forecast preparation
-Prepared brand sales analysis & presented it to the higher management
-Worked with cross functional teams as trade marketing, Brand managers & Distributor teams
-Achieved best practices for managing brands and activations over 50 active retail clients
-Established social marketing techniques for sales tracking
-Presenting creative proposals for brands such as Lenovo, Apple and BTV.
-Target tracking and performance criteria for all involved parties.
-Awarded as the Best Young Marketing Leader from MEA awards 2015
-Pitched & Handled top retailers accounts as Carrefour, Geant, Lulu, Jumbo, Sharaf DG & Emax
-Sales & Market Analysis
-Ensuring positive ROI for all the managed brands
-Planned & executed different BTL activities as road shows, Sampling campaigns, on ground activation across different platforms
-Managed 10 staff for various Promotional activities
-Graphic design
-Java Script/Website
-Development/HTTPS/Controlling web server
-Digital & Social Media Marketing
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