Direct Sales Manager
Caparol Paints
Total years of experience :16 years, 11 Months
Key Result Areas:
Successfully generating paints in Facility Management, Property Management and Hospitality Sectors .
Maximizing sales opportunities by establishing alliances with dealers, resulting in deeper market penetration and reach. Acquiring new clients by prospecting & generating leads and ensuring achievement of the defined targets.
Driving strategic vision by institutionalizing process improvements, infusing new ideas and taking enterprise-wide approach to unlock maximum synergy to attain larger incremental sales, impacting top-line & bottom-line growth . Developing robust market knowledge of existing & potential clients and ensuring business growth opportunities are aligned to company’s strategic plans .
Revamping the business model & strategy to build a more responsive & market-driven organization; developing plans/ internal controls/ SOPs / Comset study and market evaluation to take the business to next level .
Mentoring & motivating team members to ensure efficiency in process operations.
Heading performance management including development of plans for staff coaching, recruitment and hosting of constructive meetings.
Ensuring achievement of KPIs in terms of productivity, operating efficiency, rejection, cost and customer service, cash flow projections, reports and budgets.
Driving business growth in terms of value, volume and market share by introducing new marketing ideas & concepts; directing service - sales promotional activities as a part of brand building & market development effort.
Conducting extensive business research & analysis to understand competitor activities, gaps & trends.
Identifying new opportunities, cementing healthy relationships with key clients for continuous business; strategizing on impacting customer decision criteria .
Executing large-scale projects to build proactive & innovative solution and address business challenges, thereby achieving organizational goals & objectives .
Highlights:
Devised strategies for developing the business to more than 1.5 Million Dhs with 5 members in different Emirates and generating regular business.
Successfully acquired the real estate giants like EMAAR and Nakheel and increased the overall sales of paints.
Spearheaded the supply of paints to the 6 Towers SkyCourts Community at Dubai Al Ain Road for their entire repainting project.
Managed the company listing with well-known consultants like Chawla Consultant, NEB, Adnan Saffarini for supply of paints .
Managed to attain the approval and supply contracts for hotels like Kempinski the Palm, Crowne Plaza Shk Zayed Rd, Intercontinental and Crowne Plaza Festival City, Rotana the Beach at Ras al Khaimah
Scope of Work: Managed the sales generation sanitary ware and tiles products through outdoor projects; ensured the individual and showroom targets are achieved and surpassed; spearheaded the submission of relevant sales and business development activity reports to the Director and the owner of the company for their assessment and feedback. Highlights: Successfully achieved targets for sales of sanitary ware and tiles for the showroom Acquired clients like Naboodah and EMAAR attached to the showroom client list and successfully generated business; managed the supply of tiles and sanitary ware for the personal villa in Khawaneej Spearheaded 3 luxurious villa projects and supplied tiles for them at Dubai Pearl Managed the supply of Sanitary ware for the G+18 building project for the Contractor Al Badr in Jumeirah Village Circle
Scope of Work: Directed the overall business development for Tiles, Sanitary Ware and Kitchen Division; submitted MIS reports in coordination with the company owner; devised strategies for managing the new products and vendor development. Highlights: Attained the highest sales for the organization Successfully acquired the prestigious 800 Villa project for Arada Group for sanitary ware Worked towards managing the 1000 Villa project for the Arada Group at Aljada for sanitary ware and tiles Spearheaded the sanitary ware materials for the Modern Systems Contracting site in Hor Al Anz for G + 28 building
Growth Path: Mar’12 - Feb’13 as Product Associate
Feb’13 - Jan’14 as Sr. Product Executive
Jan’14 - Oct’17 as Assistant Product Manager - Tiles
Key Result Areas: Directed the overall business development activities for Ceramic and Porcelain Tiles Division for retail and outdoor sector Acquired various markets like KSA, Oman, Qatar and UAE for adding new key accounts and clients along with management of current existing ones
Led the establishment of Tiles Division in 10 retail showrooms across Oman, Qatar and UAE, while leading a team of 30 Sales Executives directly reporting for sales in retail showrooms across the market
Managed the submission of all MIS reports to the Director and the General Manager=Retail of the company for their assessment and feedback
Spearheaded the business activities in overseas markets as well such as market research, product placement, distributor network development, market sales activities, negotiation of payment terms with distributors, materials management, logistics coordination
Supervised the after-sales activities and new market development; monitored these activities done on a regular basis with routine visits to each location
Highlights:
Managed to achieve the best sales figures for Tiles Sales in 2012, 2013. 2014 and 2015
Conferred with the Employee of the Year Award in every year from 2012-2015
Attained vis-a-vis 100% growth in sales for locations- Oman, KSA and Qatar for the year 2012, up to 50% growth in the same markets for the year 2013 as compared to sales figures for the previous years, 70% growth for the year 2014 and 40% growth for the year 2015
Senior Sales Executive (Sanitary Ware and Bathroom Ware Products): -
• Responsible for direct and indirect sales along with all after sales activities for Local and Overseas Markets for Sanitary ware Items and Bathroom ware Products.
• Responsible for co-ordination with the Local Sales teams located in Sharjah, Ajman and Umm Al Quwain area for prospective projects, arrangement of Quotations and finalization of Discounts as applicable for supply of materials to these projects.
• Responsible for securing new orders from existing and new traders and contractors assigned to my zone.
• Responsible for achieving and exceeding targets set by the Sales Manager per month, quarter and year for traders and contractors.
• Arranging for invoicing to ensure regular payments from all customers direct and for area sales managers.
• Follow up with clients from the dead clientele list to ensure that orders can be secured from such clients and revival of such clients with the company. Also responsible for working out suitable discounts and special offers to secure further orders.
• Responsible for all after sales activities such from Invoicing for payments for local clients to execution of Letter of Credits from client’s banks for collection of payments.
• Responsible for securing and executing orders from overseas clients based in Europe and America. These responsibilities include dealing with clients and their consultants and providing them with suitable products from our range for their perusal. Follow ups with the clients for payments as well.
• Responsible for handling Traders and Sales Promoters in local and Overseas Markets. Creation of special rate lists and payment options as suitable for the clients.
The company provides English language solutions to individuals and corporate customers worldwide principally engaged in language editing, transcription, and translation services.)
Company is a leading KPO with domain expertise in Publishing/
catering to various clients with different needs and requirements)
Barclays Businessmaster: -
Software created and managed by Barclays Bank for all its clients to enable them to access their account details and use it to make transactions.
internship with Mumbai Railway Vikas Corporation for my third year project