Ansley Castelino

• Develop and maintain SKU level demand plans for active, discontinued, and new products, incorporating historical sales data, market intelligence, macro trends and seasonality utilizing statistical modeling to forecast customer demand in a multi channel retail environment.
• Influence and drive collaboration cross functionally within various teams to understand and assess all impacts to the forecast, including marketing campaigns and promotions, seasonality, customer behavior (pricing/distribution/etc.) to generate a rolling multi year forecast at the SKU and category level.
• Work and collaborate with inventory planning to ensure supply and operations requirements are incorporated and aligned.
• Provide category forecast growth assumptions as an input into the monthly S&OP process and long term strategic planning process.
• Responsible for maintaining and ensuring forecast accuracy at the item and category level reporting out to key stakeholders shifts and changes affecting short, medium and long term forecasts.
• Facilitate and drive monthly demand meetings with Production, Finance, B2B, and Supply Chain partners providing critical demand analysis on business history, trends, and future assumptions.
• Monitor and improve statistical forecasting accuracy and identify opportunities for improvement. Lead initiatives to optimize forecast accuracy including implementation of new planning tools.

Responsible for planning & organizing process flow of compliance and establishing free movement of goods within the
MENA region. Creating solution & continuous improvement with the changing environment. Objective, Goals & result driven
• Building strong relationships within the clientʼs
• Acting and making decisions on behalf of the client to manage their Supply chain timely & smoothly
• Simplifying supply chain & compliance process through cost & operational improvement
• Drives root-cause analysis and the successful implementation of corrective actions to improve service or cost, or to resolve a
problem,
• Handling all day-to-day operation queries/issues (internal & external).
• Coordinating with multiple stakeholders (internal & external) in different locations to drive & lead projects, monitor, trouble
shoot in order to improve customer satisfaction.
• Independently develops solutions, including managing complex issues, by applying in-depth supply chain and industry knowledge.
• Manage customers supply chain operations such as purchase order/ Invoices, documentation, compliance & registration.
• Educating multiple stakeholders how to comply with SOP and monitoring overall operation to achieve the objective.
• Owns strategic supply chain projects from planning through to execution and provides findings resulting from project execution
• Improve & maintain customer satisfaction

Responsible for deciding the Open to Buy based on the Business Plan for Mothercare for Baby & Toddler. Responsible for Baby & Toddler across MENA for sales planning and optimizing sales objective. Actively assisted in reducing Aged sock and drive footfall to the stock as well as online through Promotions
• Responsible entire MENA for Baby & Toddler Operation
• Responsible for buying & planning and maximizing the sales and profit contribution of the brand.
• Accountable for achieving margin targets through timely management of OTB (Open To Buy)
• Ensuring the product volumes and order flow are optimized in order to achieve target sales objectives.
• Reduction of markdowns and increasing full price sell through
• Regular visits to stores and market to get feedback on products launched and work out on fluctuation with other competitors
• Identify the high volume & slow sellers, advice promotions & deliver in consultation with seniors
• Coach & monitor performance of assistants within brand. Supervise their activities, maintaining brand & latest fashion trend awareness.

Responsible for changing the process and flow of supply chain and compliance in Mothercare and setting a benchmark. Improving new idea on how to work smartly by looking outside the box to reduce cost and free movement of goods through managing effective relationship & technical know-how.
• Responsible entire MENA Supply Chain & Compliance Operation
• Managed the Regulatory Planning process by working closely with Host Brands and Local team which lead in reduced cost
and smooth movement of Goods.
• Provided technical expertise where necessary
• Created SOPs for the brand to manage internal & external processes and deadlines to meet required and Planned SLAs.
• Making sure Compliance procedure, systems and controls are up-to-date and effective
• Identifying the HS codes family to the category for free movement which lead in a big change by reducing the work
complication to 50%
• Demonstrate good business judgement and prioritizing critical task during busy demand times.
• Communicating & coordinating with Suppliers / host and local team to plan for the coming season /year.
• Achieved in getting UAE registration completed along with cosmetic wherever necessary

Project Sale & Marketing

To generate business through retail sale and modular kitchens
• Understanding different department processes and working in each
department
• Create new business and generating indirect sales.
• Market planning and Competitive analysis for project business
• Assisting in planning stocks and business plans to meet a desired goal.
• Assisted and handled exhibition from Strategy to execution