Anthony Tchilinguirian

Part of the Holding company within the El Seif Group, I was part of the core team driving the Organisational Effectiveness transformation to enhance the internal structure of the company, benchmarking with market conditions and offerings. Marketing and Communication in this transitional has been key to ensure internal stakeholders were being communicated to transparently and effectively while maintaining the brand’s image externally. I was in charge of managing all internal and external stakeholder engagements, communications and partnerships.
I proactively updated the website, introduced an employee newsletter, developed the HSE induction programme and prepared a crisis management plan. I have also introduced a mentorship program beginning with myself in training Saudi employees on transferring knowledge and building their competencies and skills.

Member of the Marketing and Communications Department weekly commuting to and from Basrah, Iraq and Dubai, UAE. My primary accountability was to deliver successful marketing and communication activities and objectives in a challenging setting stemmed from both the risky working environment and the drop in oil prices. I was responsible for being the focal point dealing with various departments, develop marketing and stakeholder strategies, set up the annual plans for the department; manage team deliverables; event planning and content development. I was in charge of mentoring Iraqi colleagues as part of a transfer-of-knowledge program
Responsibilities with other departments included, but not limited to:
-Finance and C&P: Process, follow up and ensure timely deliveryof requests and bookings through C&P with suppliers
-Correspondence: Quality control and manage process of correspondence reporting
-Finance and C&P: Process, follow up and ensure timely delivery of requests and bookings through C&P with all supplier
-Heavily involved in planning and executing the way forward for the organisation’s social performance and corporate affairs’ activities
-Manage creative agency to ensure strategic, timely and cost- effective campaigns to meet business objectives
To be an effective and responsible neighbour, community development programmes by BGC involves training community members, contributing to the energy supply of the country and supporting development programmes that improve the safe operations of its assets.
Setting up the annual plan comprised of formulating the department’s annual budget, identifying the action plan with timeline and put a system in place for milestone reviews to keep track of the performance throughout the year.
Some responsibilities in content development include writing articles for internal and external communication, draft speeches and finalize presentations for the MD, assist in developing the crisis management plan and maintaining the corporate message book.

2012 - 2014 Client Management - Account Executive
Account Executive in GMASCO handling Dubai Festival City Mall, Al Badia Residences and Intercontinental Hotel Group as some of the main accounts.
I was in charge of the brand positioning of Dubai Festival City as a
whole, embodying the shopping mall, residences, hotels and community clubs. I also simultaneously handle multiple campaigns from the different clients of Dubai Festival City every month, ranging from a sales driven objective to a brand identity one. My day to day responsibilities covered in the below:
O Comparative 
research 
and
 reports
O Brand 
strategic 
planning
 and 
positioning

O Media 
planning, 
ensuring 
to 
cover 
all
 the
 channels
 that
 are 
required
 with 
an
 array
 of 
publications
 and
 their
 relevance 
to 
specified
 goals


O Conduct 
competitive
 analysis 
research 
for 
potential 


improvement
 and


 



growth 
opportunities
O Involved
 in 
the 
collateral's
 copy writing 
depending
 on 
the 
channel
 of

 



communication 
to 
ensure 
the 
customer
 receives 
the 
intended 
message


O Mediation 
and 
facilitation 
of
 above 
and
 below
 the 
line 
production
 projects

 such
 as 
magazines, 
 brochures
 and
 outdoor 
through 
numerous
 external

 



suppliers

O Event 
management


O Support
 for 
the 
Public 
Relations
 team

Help train the moot court team to ensure their qualifying to the international rounds alongside the Professor leading the team, make sure pleadings, resolutions and arguments are in line with international law and legal protocol, as well as judge the oral pleadings

2010 Armenian Embassy Intern

Handled a booth in the Consulate section processing applications; translated reports from Arabic into English and Armenian; assisted the Ambassador in promoting relations between Armenia and the Gulf and facilitated Armenian companies to invest in the U.A.E.