DSF ( Direct sales force)manager
Metlife
Total years of experience :19 years, 5 Months
- Responsible for managing and directly controlling the activities of managers, agents and trainees, including quota setting, learning and development, activity monitoring and review, recruitment activities, performance review.
- Leading a team of 90 agents including following up on their activities on daily, weekly, and monthly basis ensuring they are on par with their “sales” objectives, training on the new products, introducing new sales techniques.
- Supervising and controlling the operations workflow at direct agencies.
- Introducing campaigns /sales initiatives to motivate agents towards achieving goals.
- Training agents on developing their sales skills (how to target old and new prospects) and training new recruits on products and sales techniques including sales scripts and joint field.
- Guiding and providing support to the team in developing persuasive plans on the importance of insurance.
- Developing Data Mining Tools on current portfolio to drive the agents in their cross selling and upselling activities.
- Assisting in the recruitment process “injecting new blood” to create a good balance between young, innovative people and older experienced people.
- Conducting market research and drawing conclusions on the advantages of our products versus competition.
- Preparing and presenting several sales, marketing and motivational topics on weekly basis.
- Organizing the weekly hour of power either through in house presentation or through inviting external presenters ensuring benefits for agents and leaders.
- Building and strengthening the relationship with key managers and top producers at DSF distribution to understand their business/ operational needs as well as to identify their learning, training and development needs.
- Organizing annual kickoff seminars (including liaising with several trainers/speakers and setting the agenda).
Business development role within the financial services group:
- Developed new credit products (focused on offering flexibility and convenience) in collaboration with the operations team, including credit insurance products such as: “Job loss insurance product” aiming to decrease skippers’ rates and encourage more sales.
- Assisted the General Manager of the credit service group in preparing the monthly presentations for the senior management as well as the quarterly balanced scorecards and the yearly business plan.
- Worked closely with the operations team on modifying the credit criteria while controlling default and skipping risks.
- Monitored the aftersales results in terms of sales, Income generated, new clients recruited and portfolio growth.
Marketing & operation Role within the retail group (Electronics & Furniture)
- Developed a detailed annual marketing plan outlining and aligning the activities of retail team members with the agreed on objectives and sales results.
- Created matrixes to measure effectiveness of marketing activities by developing relevant Key Performance Indicators (KPI) and financial matrixes.
- Introduced new incentive schemes for salesmen in coordination with the operations team and succeeded in enhancing their motivation and in improving service quality and customer satisfaction.
- Launched mega and tactical promotions in order to increase sales and portfolio of clients.
- Coordinated the advertising campaigns with “Impact BBDO” (partner advertisement agency), including launching credit card campaigns (eg. Alghanim Islamic credit brand “Al-Esraa” (Marketing and product criteria).
- Handled the Re- branding of Alghanim Credit service as well as developed the new Website.
- Lead a telemarketing team of 10 call center agents, responsible for contacting VIP clients and offering them our latest promotions.
Conducted researches on market conditions & competitors/provided reports
•Assisted in the creation of new bank products that are tailored to the Lebanese market
•Studied the feasibility of the new products financially/conducted surveys to test customers’ appetite for the proposed financial products.
•Reporting to senior management on the feedback of customers regarding the new products created
•Reporting the financial performance of the new products.
•Coordinating with Marketing department on the Marketing materials that needs to be created as well as the Key messages that needs to be delivered for customers
Zouk, Lebanon
•Assisted in branch administration and oversaw money laundry reports
•Reviewed and executed customers’ loans
•Participated in opportunities identification and cross selling HSBC products to customers
•Provided high net worth clients with financial planning advisory
•Issued tellers’ work providing customers with their needs
Directed and coordinated the company’s accounting activities
•Verified contracts, purchase orders and payment vouchers
•Prepared monthly, quarterly and annual tax reports and financial statements
Honored by a scholarship: participated in a seminar in New York, USA entitled Globalization of the 21st century & Business ethics
Education: •