Anunay Sood

• Managing each touch point of Digital Marketing to increase Revenue for Boltt wearable sports products.
• Major participation in the launch of Boltt as a start-up.
• I am member of the core team who has conceptualized the entire idea and workflow of an Artificial Intelligence based ecosystem which is used in complete range of Boltt products.
• Played an important role in all the R&D phases and created workout plans, design wireframes, and tested all of them in a physical environment.
• Planning and Execution of Boltt’s Brand Digital Campaign
• Was responsible for New Customer Acquisition, New Buyers Development and account growth. Solely responsible for end to end lead generation which includes Database generation of Targeted prospects and then nurture them through cold calling and follow ups.
• Assisted in creation of a model of day to day operations that include end to end sourcing, procurement and final delivery of products.
• Responsible for company Digital Marketing strategy including website content creation/management, monthly newsletter, Email campaigns, SEM, SEO, Social Media, Display Ads, Media Buying.
• Managing official Facebook and Instagram account for Boltt and giving regular suggestions for founder’s social presence.
• Developed and managed Social Media Marketing efforts of the brand to build awareness and generate buzz in an effort to increase targeted followers/fans.

- Meeting potential clients and assisting the company in increasing its client base.
- Responsible solely for running the marketing and re-marketing campaigns through Facebook and AdWords to target potential customers.
- Responsible for managing a team who was executing designing projects for the various properties of Seclude Hotels, so to assist in increasing the client base. This team comprised one content writer, artists, designers and PR and marketing executive.
- Responsible for increasing the Company’s online presence to make it more user-friendly for the future customer.
- Assisted in preparing strategies for the growth of the company and for increasing its market presence.
- Assisted in expanding the base of the company by exploring new properties and aiming at the increase in the revenue of the company.
- Conducting training sessions for the staff of Seclude Hotel, so that they can be well acquainted with their job requirements and be more hospitable.
- Assisted in budgeting and finance of the projects allotted to me by Seclude Hotels.