Anup Sharma

Representing a portfolio of some of the top regional influencers, key opinion leaders and talents exclusively, as well as working alongside non-exclusive influencers and clients to ensure that profiles are matched accordingly to brand strategy and campaign objectives and vice versa.

• Client & influencer relations & interfacing management
• Campaign management including initial out-reach, new business development, creative support, content strategy, negotiating rates and terms with both influencers and clients
• Ensuring that the influencers recommended fit the brand and are able to assist in reaching the brands objectives, whether it is brand awareness or generating sales
• Creating bespoke influencer events based on clients’ objectives, as well as sponsorship packages for brands to participate with ITP Live’s own events
• Pitching 360 campaign solutions to better suit the KPI’s of the brand

 Responsible for advertising / event sponsorship sales for FILMFARE Middle East title across digital, print. influencers and event sponsorships held under the brand.
 Conceptualizing 360 degree large and medium scale branded content ideas for brands combining digital, events, print and influencers.
 Sourced and managed single handedly to secure the biggest deal for the brand since it’s inception with clients like Bloomingdales, Mai Dubai and Fine Hygienic Holding.
 More than 90% of the total revenue achieved was by acquiring new clients for the brand
 Create compelling integrated advertising campaigns by pitching innovative ideas through
creative solutions in the form of branded video, photoshoots and bespoke events.
 Managed to sell outdoor advertising campaigns through RTA Bus Shelters for clients like HP,
Emirates Healthcare, Thumbay group etc.
 Build and strengthen relations with clients and media agencies by regular calls and meetings.

Specializes in producing focused special reports for two of the leading newspapers of the UAE - The Khaleej Times, English daily and Dar Al Khaleej, the Arabic newspaper
Key Roles:
 Generating revenue through advertisement space selling in print and digital formats
 Ideating and pitching print media campaigns aligned to the special reports in Khaleej Times (leading English daily) and Dar Al Khaleej (Arabic Newspaper)
 Conducting detailed research for collection and maintenance of the database required for various reports
 Identifying potential & existing clients to solicit target driven business acquaintances.
 Meeting and liaising with clients to discuss and identify their advertising requirements
 Maintaining relationship with the media agency planners to devise an advertising campaign within the given budgets.
Achievements:
 Generated more than 70% of my total business from the fresh new leads and not from the existing ones.
 Successfully managed to close one of the most leading brands of UAE: Almarai for one of the reports

India’s leading multi-channel marketing, media and communications platform focused on the events, entertainment and experiential marketing industry in India
Key Roles:
• Creating and promoting organizational products to existing & prospective clients.
• Creating and implementing the cutting-edge marketing campaigns for clients using in-house print & online media.
• Connecting and initiating dialogue with new leads and rejuvenating dead leads.
• Developing and executing on-ground brand extensions through intellectual properties.
• Creating plans and motivating the sales team to achieve their targets through lead distribution and strategic systems.
• Creating and executing marketing campaigns for the intellectual properties.
• Comprehensive database management and market intelligence.
• Establishing cross/up sell opportunities and securing new buyers to build offer specific portfolios.
• Prepare quotations, negotiate and close deal
• Looking at new ideas to develop maximize mileage from existing online activities & promotions
• Managing the customer journey (Customer Relationship Management)
• Conduct basic and advanced secondary research based on client's specifications
• Keeping a daily check on any new advancements happening in the Event Industry
• Brand management and development through market intelligence and strategic statistics systems.
• Strategic consulting, including business plan & sales strategy development.

IBM India’s solutions and services span all major industries including financial services, Health Care, government, automotive, telecommunications and education, among others.
Key Roles
• Understanding of IT Leasing & Financing Industry in India
• Study of Competitive environment for IBM Global Financing
• Visiting client prospects of different mindsets to review their perspective about IBM
• Formulating questionnaire to study about the evaluation journey of the clients
• SWOT analysis on IT Leasing & Financing Industry

Service provider of unsecured salaried personal loans, unsecured business loans, home loans, loans against property, loans for purchase of commercial property.

Key Roles:
• Marketing of Financial products like - Property Loans, Home Loans, Personal Loans, Car Loans, Working Capital Loans etc to achieve the sales targets
• Sourcing clients for the company and handling their case till disbursement of loans
• Accountable for Business Development
• Responsible for liaising between the clients and the banks
• Consulting, handling and assessing needs of clients to achieve customer satisfaction
• Generating leads and to make appointments in order to discuss prospects of a potential deal
• Mapping potential customers and devising strategies
• Marketing of Insurance related products - Life Insurance
• Tie-ups with Builders and Real Estates to generate fresh/new leads for new business opportunities
• Drive strategic engagement and commercial relationships with the top industrial and investment clients