Digital Marketing Manager (Paid Media)
Mohammed bin Rashid Initiative for Global Prosperity
Total years of experience :10 years, 6 Months
- Responsible for Paid Media strategy, planning and budgeting aligning to the deliverables.
- Driving growth, building awareness, increase web traffic, registrations, conversions and more. - Aligning with the Video and Graphics team to deliver best content for greater results.
- Building ways of working and process flow for the campaigns.
- Responsible for e-commerce & social media deliverables across the UAE.
- Leading the e-commerce business at www.AdventureHQ.ae & revenue growth.
- Consistently drive paid media growth, build awareness, increase traffic & drive conversions.
- Recruited, developed, trained & managed a team of a Web developer, Graphic designer & e-com fulfilment experts to deliver the macro goals.
- Built an e-commerce team, process flow, deliverables, revenue planning, inventory and promotions and logistics API.
- Aligned with copywriters for churning out regular content in the form of text, stories, emailers and blogs.
- Drove lead generation campaigns for pre-booking and product launch.
- Integrated 3rd party digital ticket booking web app for the business leading in revenue.
- Keeping the website up to date with the implementation of rich features regularly.
- Developed relationship with advertising agency & partner network on driving results.
- Collaborated with Marketing, Buying, Retail stores for the execution of digital strategies to drive engagement, conversion, acquisitions, retention and revenue.
- Instrumental on onboarding Amazon & Noon for Adventure HQ as a seller.
- Planned and executed the Digital ad budgets every month.
- Enabled revenue stream for e-commerce from nascent stages till it became a standalone business unit
- Creating social media strategy, planning and execution along with paid social aligning with the monthly marketing plan.
- Creating social campaigns and calendar to execute further, deliver, analyse and report on the results.
- Expertise in paid & programmatic media for social & search.
- Managed social media & digital campaigns for Sobha Group, HTC, Hasbro, South Korean government, Meiji Singapore, Carrefour, Aigner & more.
- Executed lead generation campaigns for various brands in the UAE.
- Managing social media accounts for various brands & community management.
- Managed digital & social account for tier 1 & 2 brands - E-City, Moschino, Gautier & more. - Chief liaison between client and agency.
- Managed portfolio of budgets ranging from AED 50000 - AED 200, 000.
- Created media plan with dedicated marketing budget.
- Executed Google Adwords, analytics, Facebook business manager, YouTube ads etc
The Master of Business Administration (MBA) is oriented to the needs of today's and tomorrow's business leaders. The course comprises of units providing expert skills in creating and managing global businesses, leadership, strategy, accounting, organisational behaviour, economics and finance, marketing, entrepreneurships and business ethics.
The University of Mumbai is one of the oldest and premier Universities of India.
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