Anwar Al - Najjar

Brand Manager at الجميح للسيارات

• Saudi Arabia - Dammam
• My current job since June 2013

Al Jomaih Automotive Company (Chevrolet-GMC-CADILLAC- GAC)
Brand Manager - marketing
2013 to date
• Define and implement long and short term objectives; oversee and control all daily operations, policy implementation, advertising/promotions/marketing activities and strategic direction.
• Reorient the organization structure of employees including key management and support personnel for sales and marketing, finance and insurance, service, parts and body-shop departments; evaluate overall and individual performance, and devise/implement proactive management training processes.
• Conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• Set and administer budgets for marketing, initiate cost control to ensure profitability, and improve inventory turnover.
• Develop pricing strategy
• Establish departmental goals with management team, which are based on exceeding the expectations of customers
through continuously improving products and services.
• Contribute to the development of the sector’s policies, procedures and processes through providing input as advised by the direct supervisor.
• Provide direction and advice to the direct reports in performing their delegated responsibilities.
• Ensure the ongoing development of the department’s employees, and assure the developmental activities of direct
reports.
• Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
• Engaging with customers through the use of social media.
• Maximizing follower’s social media platforms such as Facebook, Twitter, Google plus and Pinterest.

• Ensuring that approaches to social media are relevant and appropriate for each medium.
• Continuous research into new relevant social media channels and their impact on the brands marketing.
• Working with the marketing team to look at ways social media can work within wider campaigns.
• Analyzing social media insights to guide future social media campaigns.
• Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their
campaigns.
• Magazines, newspapers to collect market information and record.
• Media advertising, specialized in cars and vehicles, to analysis and gathering the information (Focus on social media,
targeting users directly).
• Communicate with our management to update the social media.
• Flow up, management and organization any event of our brand (contact with suppliers and collect the quotations -
proposal - designs - discussions - opening - collect information... etc.
• Studies and survey:
• A) Study and give full reports for projects required by management.
• B) Survey any suggestion from the management and sales team.
• C) Review the offers and marketing campaigns and analyze market information.
• Marketing support sales (Meetings-Ideas-Tips-data Information...etc.).
• Vehicle order’s:
• Order required quantity of vehicle for the Saudi market.
• Review the specifications before importing.
• Study and analysis of the specifications appropriate for GCC (Colors - options, etc.)

Sales And Marketing Manager at Al Jomaih automotive

• Any
• My current job since June 2013