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Aparna Gopan, Co-Founder & Chief Marketing Officer

Aparna Gopan

Co-Founder & Chief Marketing Officer·House Of Surf

Saudi Arabia

Higher diploma, Leadership for Social Change

Work experience

Total years of experience: 10 years, 5 months

Co-Founder & Chief Marketing Officer

January 2023 - Present

House Of Surf

Thiruvananthapuram, India

January 2023 - Present

-Founded and scaled Indias first womens surf hostel, building a trusted community brand around
safety, empowerment and slow wellness travel.
-Featured in Lonely Planet as a top women-led destination for solo travelers which also launched surf + wellness retreats within 12 months of opening, achieving consistent full bookings and repeat traveler retention.
-Created viral campaign content generating 6M+ views, with multiple videos crossing 1M+ reach,
establishing brand visibility across India, GCC & South East Asia.
-Operated as a founder-led marketing engine: content, UGC systems, creative direction, social growth, partnerships, and PR.
-Grew the brands digital presence organically with strong engagement and community participation.
-Expanded retreats to Sri Lanka, Thailand and initiated GCC expansion within the first year, positioning House of Surf as a global womens wellness retreat brand.
-Currently leading GCC expansion of women-only wellness retreats while maintaining full capacity to deliver marketing for Saudi-based tourism, wellness, lifestyle, and experiential brands.

Company industry:
Tourism, Museum, & Cultural
Job role:
Hospitality and Tourism

Chief Marketing Officer

January 2024 - October 2025

Real High Expeditions

Bengaluru, India

January 2024 - October 2025

-Conceptualized and launched the brand from scratch — naming, identity, GTM, content, campaigns.
-Directed Indias first unique record-holding 4x4 expedition, leading 55 participants + 18 vehicles across extreme terrain; secured India Book of Records + Asia Book of Records in 2025.
-Built complete digital ecosystem in less than 90 days, including social, influencer, PR and performance funnels

Company industry:
Tourism, Museum, & Cultural
Job role:
Hospitality and Tourism

Chief Marketing Officer

January 2022 - June 2025

Tentgram Tourism Pvt. Ltd.

Dubai, United Arab Emirates

January 2022 - June 2025

-Grew the main Instagram page from scratch→ 225K+, delivering 3× engagement uplift.
-Directed destination campaigns across Kashmir, Kerala, Rajasthan, Meghalaya, Sri Lanka, Thailand, Dubai & Bali.
-Led viral influencer launch campaigns for Bali, Thailand, Dubai and local Indian destinations with 8M+ total impressions across creators.
-Produced South Indias first VR tourism cabin launch, improving digital CTR by 300%.
-Oversaw full creative team: editors, designers, writers, videographers, and community leads.
-Managed influencer collaborations with top talent (Jumana Khan, Shehnaz Treasury, Saniya Ayyappan, Tanya Khaijow, Priya Warrier, Anaswara Rajan, Truly Nomadly, Travel with Sea Rats, etc.) reaching 20M+ audience.
-Drove performance tracking, campaign optimization, and content-led conversions, directly
contributing to record booking numbers in destinations like Kashmir & Bali.
-Directed multi-country content production across Sri Lanka, Indonesia, Thailand, Dubai and India.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Senior Copywriter

January 2021 - January 2022

Phablecare

Bengaluru, India

January 2021 - January 2022

-Developed performance-driven ad campaigns that improved CTR & engagement by 2×, strengthening acquisition funnels for wellness products.
-Wrote high-converting video scripts, performance ads, social media flows, and platform-native
content for Facebook, Instagram, YouTube & Google Ads.
-Collaborated with design, media buying, and product teams to optimize copy-to-creative alignment, directly improving campaign ROAS.
-Created content frameworks for retention, activation and education flows, supporting product adoption.
-Supported wellness influencer collaborations by preparing concept notes, scripts, and messaging
guidelines, increasing creator-led conversions and trust.
-Utilized A/B testing, copy performance analytics, keyword optimization, and funnel insights to refine campaign messaging.

Company industry:
Other Healthcare Services
Job role:
Medical, Healthcare, and Nursing

Creative & Influencer Marketing Head

January 2019 - January 2022

Tentgram Tourism Pvt. Ltd.

Bengaluru, India

January 2019 - January 2022

• Directed influencer-led brand pivots during COVID, maintaining double-digit MoM growth.
• Produced Indias first VR A-frame cabin digital launch, achieving high viral traction.
• Designed international itineraries with copy, scripts, trailers, and content flows.
• Led creators, designers, editors, and UGC contributors to scale multi-platform output.

Company industry:
Hospitality & Accomodation

Communication & Media Outreach Consultant

January 2019 - January 2022

IYWD- National Institute of Speech & Hearing

Thiruvananthapuram, India

January 2019 - January 2022

-Led PR, digital communication and outreach strategies for a flagship national government youth + disability inclusion project, increasing program visibility across state channels.
-Created impact-driven communication kits, campaign narratives, and stakeholder presentations that improved government and donor engagement.
-Built strategic media partnerships, securing state-level press coverage and amplifying awareness for project milestones.
-Designed storytelling frameworks, case studies, and success narratives used for funding, policy
presentations, and national-level documentation.

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Storyteller & CityHead

January 2018 - January 2019

Storytrails Pvt. Ltd.

Thiruvananthapuram, India

January 2018 - January 2019

-Launched and managed the Trivandrum chapter of an award-winning cultural tourism company,
establishing new revenue streams through curated experiences.
-Designed and led high-value cultural tours for international tourists, embassies, hospitality partners, and corporate groups, achieving 95%+ positive guest feedback.
-Created scripts, narratives, and experience blueprints rooted in local history, architecture, folklore, and heritage, strengthening brand authenticity.
-Built partnerships with hotels, tourism agencies, and travel companies — increasing bookings and
visibility in a competitive market.
-Trained and guided junior storytellers on tour quality, guest handling, scripting, and narrative delivery.
-Improved operational efficiency by structuring tour routes, guest workflows, and experience quality systems that enhanced scalability.

Company industry:
Tourism, Museum, & Cultural
Job role:
Hospitality and Tourism

Gender&CommunicationCatalyst

January 2016 - January 2018

kanthari- International Institute for Social Entrepreneurs

Thiruvananthapuram, India

January 2016 - January 2018

-Designed and led experiential learning curriculum for participants across Africa, Asia & Latin America, strengthening global leadership and communication competencies.
-Managed the full production of two in-house newspapers, overseeing editorial planning, writing, editing, layout, and publication workflows.
-Facilitated modules in storytelling, gender communication, social impact media, and narrative building, improving participant communication outcomes.
-Collaborated with an international cohort, community engagement skills.
-Developed communication frameworks that supported changemaker-led social entrepreneurship projects across the globe.

Company industry:
Non-profit Organization
Job role:
Research and Development

Education

International Institute for Social Entrepreneurship

March 2017

March 2017

Higher diploma, Leadership for Social Change

India

Madras Christian College

January 2013

January 2013

Bachelor's degree, History

India

GPA (point): 4.5 out of 5

GPA (point): 4.5 out of 5

Skills

BRAND STRATEGY
Expert
BRAND STRATEGY
Expert
COMMUNITY DEVELOPMENT
Expert
COMMUNITY DEVELOPMENT
Expert
CONSUMER BEHAVIOUR
Expert
CONSUMER BEHAVIOUR
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
DIGITAL MEDIA STRATEGY
Expert
DIGITAL MEDIA STRATEGY
Expert
EXECUTIVE PRESENCE
Intermediate
EXECUTIVE PRESENCE
Intermediate
INFLUENCER MARKETING
Expert
INFLUENCER MARKETING
Expert
MARKETING
Expert
MARKETING
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
TOURISM
Expert
TOURISM
Expert
Destination Marketing
Expert
Destination Marketing
Expert

Social profiles

Languages

English
Native Speaker
Malayalam
Native Speaker
Hindi
Expert
Tamil
Intermediate
Arabic
Beginner

Training and Certifications

Certifications
International Leadership Fellowship

Hobbies

  • Media,
  • Experiential Travel,
  • Wellness,
  • Hospitality,
  • Tourism,