Aparna Vinod

 Manage a diverse product portfolio, optimizing sales performance, profitability, and inventory turnover.
 Develop category strategies, including product selection, pricing, and promotional planning, to maximize financial
performance.
 Analyze sales trends and market data to forecast demand and ensure effective stock replenishment.
 Negotiate pricing, promotions, and supplier terms to drive margin growth and enhance category profitability.
 Oversee inventory management, ensuring efficient stock flow, minimizing excess inventory, and maintaining optimal
availability.
 Collaborate with logistics and planning teams to ensure smooth supply chain operations, from supplier orders to
warehouse distribution.
 Monitor and evaluate category performance, implementing corrective actions to meet business targets.
 Work closely with suppliers and internal stakeholders to ensure product assortment aligns with customer demand and
market trends.
 Manage planograms, merchandising strategies, and promotional campaigns to maximize sales and enhance customer
shopping experience

 Managed 11, 000+ SKUs across multiple FMCG categories (beauty, fragrances, liquor, electronics, food, and
premium goods), ensuring accurate product data and competitive pricing.
 Increased online sales by 160% by expanding SKU offerings and improving stock visibility.
 Led social media campaigns and content creation for FMCG brands, boosting brand awareness and fostering
customer engagement.
 Optimized product listings, pricing strategies, and promotions for enhanced online shopping experiences.
 Spearheaded inventory forecasting and stock replenishment to maintain optimal stock levels.
 Collaborated with brand partners and logistics teams to streamline order management and fulfillment processes.
 Launched and managed online brand boutiques for luxury brands, ensuring effective stock control and consistent
product availability.

 Delivered exceptional customer service in a fast-paced environment, guiding product selection across luxury cosmetics and
fragrances while driving customer loyalty.
 Maintained accurate stock levels on the shop floor, ensuring proper replenishment and inventory rotation.
 Assisted in stock audits, cycle counts, and inventory control measures to minimize discrepancies.
 Processed transactions efficiently, ensuring accurate stock deductions in the system.

 Pre-qualified leads and managed inquiries to enhance the sales process.
 Coordinated events and exhibitions to boost brand visibility.
 Assisted in creating marketing materials and evaluating campaign performance for improvement.