Apeksha Lulla, Regional Brand Manager

Apeksha Lulla

Regional Brand Manager

Hoshan Pan Gulf

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Diplôme, Marketing
Expérience
20 years, 11 Mois

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Expériences professionnelles

Total des années d'expérience :20 years, 11 Mois

Regional Brand Manager à Hoshan Pan Gulf
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis février 2005

Hoshan Pan Gulf is the largest distributor and marketer for leading stationery brands such as Staedtler, Pentel, Maped, Uniball etc in the Middle East.
STAEDTLER is a leading international manufacturer of writing, colouring and drawing instruments from Germany. MAPED is a leading manufacturer of eraser, sharpeners, scissors, math sets and other drawing and colouring products from France. ATLAS is Hoshan Pan Gulf OEM Brand

Job Profile
• Implement objectives and plans for assigned brands consistent with strategies to meet financial, volume and growth goals.
• Responsible for more than 1, 200 active SKUs across the Gulf Region - KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Iran and Kenya.
• Monitor and analyze business performance by brand sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities
• Manage and tracks brand sales planning and forecasting processes
• Collaborate with Sales operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category
• Lead and oversees the buying requirements and formulates buying plan and budget for the brand and ensures proper monitoring of orders based on the buying plan and follow-ups on merchandise delivery as per the plan
• Manage the relationship and liaise with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events
• Preparation & moderation of marketing collateral to ensure accuracy in the presentation of the STAEDTLER and MAPED brand on all print, POS material and digital channels.
• For Atlas school bags travel to different trade fairs to Identify, evaluate and select appropriate vendor mix to achieve business objectives. Build and maintain relationships with vendors and suppliers and negotiate the best deals with them for procuring merchandise.

Account Executive à ATN Media
  • Émirats Arabes Unis
  • juillet 2004 à janvier 2005

ATN Media is a publishing house which publishes various directories. Working as an account executive, my role involves contacting different companies, meeting up with the decision maker and to increase the company's customer database by selling advertisement space in the directories.

Customer Service Agent à United Parcel Service
  • Émirats Arabes Unis
  • juin 2003 à juillet 2004

Handling inbound customer calls. Tracking the shipments, arranging for package collection or delivery, solving customer queries and handling customer complaints. Attending on the counter customers aswell.

Éducation

Diplôme, Marketing
  • à Charetered Institute Of Marketing
  • décembre 2007

Postgraduate Diploma in Marketing from CIM(UK)

Baccalauréat, Marketing
  • à University Of Wollongong
  • juin 2004

Specialties & Skills

Data Analysis
Sales Promotion
Brand Building
Marketing
MS Word, Excel, Powerpoint

Langues

Anglais
Expert
Hindi
Expert

Loisirs

  • Travelling, fitness, watching movies and listening music.