Analyst
IDC
Total years of experience :17 years, 7 Months
• Market Intelligence, Custom Projects, Publications and Honorariums for Enterprise IT Hardware Market for Middle East, Africa and Turkey,
• Managing research of Storage, Cloud, Virtualization, Security Appliances and Servers programs on assigned countries (both standard and custom research/consulting)
• Marketing Communications (Press Releases, Syndicated Reports, White Papers, Event Flashes)
• Public Speaking Engagements (Research/Sales presentations)
• Exceeded Y-o-Y Revenue Targets for Line of Business
• Customer Support and Business Development of Systems Market research products- Middle East, Africa and Turkey
• Ensuring the completion of IDC standard Research and Consulting activities for the area of Systems Market in the MEA region
• Interviewing C-level executives of local and international firms, data collection and modeling, content development, analysis and evaluation
• Monitoring industry activities, attending sponsored, custom and public industry events
Promoting and strengthening Microsoft market share in Australia, New Zealand and South East Asia (ATL and BTL Marketing Campaigns)
Business Analysis: facilitating additional investment from Microsoft to strengthen firm's position as industry leader
• Spearheaded Y-O-Y Sales increase by 34% in CY 2011 (excess of AUD $700, 000 in MS Embedded License Gain in sales in excess of AUD 180, 000 in Hardware solutions sales in CY 2010)
Assessed marketing potential of new and existing IT Solutions using Cost-Benefit Analysis
Conducted quarterly marketing events to promote MS Windows Embedded operating systems (Average of 25 attendees per event from key target industries)
Trained and supervised an 8-person team in Software and Hardware Sales and Operations.
Directed and coordinated activities of departments concerned with the production, pricing, sales, and distribution of Microsoft Embedded Solutions
Conferred with potential customers(C-level Executives) for business improvement via IT and developed comprehensive solutions.
Represented Firm at following Industrial Networking Events
Australasian Gaming Expo
Microsoft Marketing Summit
Tata Consultancy Services Ltd. India
IT Analyst August 2006 - December 2008
• Developed IT solutions for International Clientele such as AXA, Bank of America and Citibank
•Executed and supervised daily operations of SDLC (S oft ware delivery Life Cycle)
• Successfully structured and conducted Project Feasibility study (B uild or Buy
Analysis)
•Promoted Client interests by focus on needs analysis, stak eholder satisfaction
indices and value-added services
•Code Development using COBOL, DB 2, CICS, SQL
•Special Recognition: 'Star of the Mont h' for outstanding contribution to the project
•Instrumental in Developing tools and applications that increased productivity (consequently lauded by senior management and accept ed for archival into firm's Knowledge Management System)
• Negotiated and coordinated efforts bet ween offshore cross -functional teams and onsite client teams at every project milestone
University of Technology, Sydney (UTS) Sydney, Australia Master of Business Administration 2010
University of Technology Sydney (UTS) Sydney, Australia Master of Engineering Management 2009
National Institute of Technology, Calicut (NITC) India
Indian High School, Dubai Dubai, UAE