April Joy Casubuan

• Spearheaded business development across the MEA region, identifying and closing new enterprise
accounts in mobile technology and digital solutions.
• Cultivated and managed a portfolio of strategic channel partners, driving partner-sourced revenue
through co-selling initiatives and joint go-to-market execution.
• Designed and implemented territory-level go-to-market strategies aligned with regional demand trends,
reducing average sales cycle time.
• Managed full sales cycle from prospecting and qualification through negotiation, closing, and post-sale
relationship management.
• Presented executive-level business reviews and pipeline forecasts to senior leadership, maintaining
CRM accuracy and reporting integrity.

Identified and secured new GCC market opportunities across UAE, KSA, Kuwait, and Bahrain, contributing to measurable year-on-year revenue improvement.
Strengthened retail and distribution partnerships by renegotiating terms and expanding product placement across key accounts.
Developed targeted sales proposals and presentations, improving win rates on competitive bids.
Collaborated with product and logistics teams to ensure timely order fulfilment and client satisfaction in the Gulf region.

Redeem Group (HQ located in United Kingdom) is a leading provider of mobile industry services to businesses and consumers. Redeem is an award-winning provider of high-volume recycling solutions to a wide range of handheld technologies.

Summary: Responsible for settling the strategy to increase the mobile trade-in awareness. Properly coordinating with partners to achieve sales and volume target. Managing and organizing the Dubai Office, operations, and logistics.

• Attending incoming enquiries, meeting the clients with a presentation of our services, and closing the agreement.
• Prepare proposals and offers for clients which are comprehensive in scope and compelling in their presentation to ensure the customer see full value proposition.
• Develop and implement the operation process and best practices.
• Undertaken competitor analysis to keep track of market price and provide valuable input.
• Actively monitor local competitor activities, explore scope to counter them, and expand business to attain market leadership in the GCC market.
• Develop client relationship with key decision makers in the UAE and other GCC countries to generate new business leads.
• Arranged progress review, recording office expenditure, managing the budget, and weekly forecast report.

Teads is the global media platform. We have united and empowered the best publishers in the world and distribute ads over 1.9 billion people views every month within professionally produced content.

Summary: Responsible for managing the daily administrative tasks to our Dubai office. Ensure effective delivery and supervision of staff requirements. Train and develop staff, assist with budget and operational cost that align with the company rules and regulations.

• Independently manage and respond to urgent administrative office and staff requirements.
• Negotiate and recommend execution of licensing contracts, purchasing of supplies, provisions, and procurement orders relating to office equipment, furniture, supplies, and services, general stationery, food provisions, and refreshment, etc.
• Manage the employee’s visa application and commercial license renewal, and office lease.
• Recruit staff which includes developing job descriptions and person specifications, drafting job advert, checking application forms, shortlisting applicants, and maintaining the interviewing program through testing and selecting worthy candidates.
• Establish and maintain human resources records & reports by designing a filing and retrieval system, keeping past and current records and reports.
• Delegating, supervising, and monitoring the task of the team and ensuring deadlines were met.
• Other miscellaneous HR duties as assigned.

Media World Dubai was formed in 2010 by a small team of creatives with substantial experience of working in the media sector. Stablished a reputation within the marketplace for marketing campaigns and outdoor advertising.

Summary: Responsible for providing accurate, efficient, and committed office work support to the senior management. Managed the routine office management functions, deal with clients and visitors, and maintain corporate relations. Provide support to the management on the executive level.

• Act as the point of contact between the senior management, clients, staff, and suppliers.
• Screen phone calls and distribute correspondence.
• Handle request and queries appropriately.
• Work on a one-on-one basis on a variety of tasks related to the senior managers works and communication.
• Manage diary and schedule meetings or appointments.
• Prepare reports and presentations.
• Maintain a high level of file and document management.