Brand Coordinator - Splash, Babyshop & Shoe Mart
a.k marketing (sister concern of al karam textile mills limited)
Total years of experience :3 years, 5 Months
A.K Marketing is a sister concern of the textile giant Al Karam in Pakistan. The group has franchised many leading international brands such as Lifestyle, Babyshop, Splash, Mango etc.
- Planned and implemented territory launch of Splash, various marketing strategies & activations to create brand awareness and customer recognition.
- Constant coordination with media, advertising agencies, events & PR team to maintain brand positioning.
- Responsible for all promotion material production and implementation in store, in accordance with on-going campaigns.
- Work closely with retail manager to ensure brand guidelines are followed through.
- Develop brands’ marketing event calendar and maintain marketing budgets.
- Responsible for planning and successful execution of holistic marketing mix for every campaign under taken for Splash and Babyshop in Pakistan.
- Apparel & accessories buying experience for Pakistan territory.
- Management and reporting of brand’s progress to headquarters on regular frequency.
- Responsibilities are largely based on, yet not limited to, strategic marketing and planning.
- Assist in market intelligence reports, pricing modules, price mapping, and devising strategies based on their results.
Bissous is a local event management company, excelling in theme based and corporate events.
- End to end management of operations, business development and creative department.
- Pitching concepts, themes and holistic operations plan to clients under given budgets.
- Budget management and costing of events.
- Planning and implementation of all events and PR Management for the company
- Management and control of complete life cycle of the activities from developing a proposal to selling, till recoveries.
- Regular client communication and liaison, and cross selling solutions to existing customer base.
Johnson & Johnson is a developer, manufacturer, and marketer of health care products worldwide, including products used for skin care, oral care, child and infant care & pharmaceuticals. Some of the companys brand names include Band-Aid, Tylenon, Johnsons, Neutrogena, Pepcid AC, Rembrandt, Splenda, Sudafed, and Nicorette.
- Assisted organizing BTL activities for Neutrogena Wave and conducted market researches for Listerine brand plan.
- Carried out administrative activities (maintaining records, organizing and attending meetings, follow ups with advertising agencies, etc.)
- Organization of various events and seminars for the foreign and local delegations visiting the company.
- Provided assistance on the competitor price index for the internal use of the company.
Major tasks included maintaining database of the buyers, screening resumes, scheduling meetings. Resolving all client related issues and ensuring all deadlines are met. Conducting meetings with clients internationally to bring in contracts
• Member- Mathematics Society • Member – Entertainment Plus Society • Worked with event management team to organize Seminars
• Member- Mathematics Society • Member – Entertainment Plus Society • Worked with event management team to organize Seminars
• Member- Drama Club • Member- Charity Drive
