Junior Brand Strategist and Merchandiser
Al Futtaim Group
Total years of experience :14 years, 2 Months
Product Marketing
•Track product margin in various metrics to protect the cash margin that can conserve the company's profitability and loss
•Assist in positioning the product and pricing before launching, and work closely with the product team throughout the development process
•Analyze promotion and event performance to measure the success of the project
•Handle the communication internally and to retail stores on promotional mechanics; ensure timely distribution of committed promotional support to
the field force
Sales Analysis
•Handle Strategic Marketing and/or Business Plan of the assigned product by doing short and long term sales forecast based on the trend and sales
history; the predictive analytics then integrated into the planning process by supply chain logistics
•Present sales plan to management including but not limited to the sales campaign, sales promotion, sales offer that cover expected sales increase and margin impact
Inventory Management
•Control store inventory to ensure optimal capacity to avoid over or deficit stock not to lose any sales opportunity
•Review sales and stock every fortnight to maximize sales growth and execute necessary actions to recover negative gaps
Merchandising
•Create unified customer experience across all possible touch-points by creating "the first initial moments" that influence the customer to stay and
browse around that will result in converting prospect to a client
Brand Management
•Assisted the Brand Manager in the development and execution of brand plans and analysis on design-mix and measurements
•Planned and executed new season launch across all retail stores and support stores to ensure the right product-mix throughout the season
•Oversee pricing strategy for all brands in the region to stay competitive above the competition
•Established Brand Team's awareness in offers activation, stock situation, stores and sales update
•Developed Buying Reference report adopted by the management, sourced the best selling products, sales contribution by category, brand, and buyer persona
•Trained Junior Associates and employees regarding new products and benefits to consumers
Buying/Purchasing/Allocator
• Handled sales projection and forecast market trends; planned orders for fast selling products by successfully managed inventory in the stores across the Emirates & GCC countries.
• Managed inventory reports on a weekly and monthly basis
Inventory Management/Administration
•Established Brand Team's awareness in offers activation, stock situation, stores and sales update
•Developed Buying Reference report adopted by the management, sourced the best selling products, sales contribution by category, brand, and buyer persona
•Organized weekly visits to under-performing stores and provided necessary assistance to meet their requirements to increase sales
•Trained Junior Associates and employees regarding new products and benefits to consumers
•Handled sales projection and forecast market trends; planned orders for fast selling products by successfully managed inventory in the stores across the Emirates
• Managed inventory reports on a weekly and monthly basis Monitored deliveries to ensure timely restocking across all the stores; actioned immediately any foreseen delay in transit
• Checked and verified that proper stock i.e. sizes, category are available
•Oversee daily store operations to ensure it runs smoothly and effectively; developed sales strategies that allowed the business to benefit from foot traffic
•Created business schemes to attract new customers, expand store traffic and enhance profitability
• Mentored and motivated the sales team to meet sales objectives
Studied Basic Computer Science Major in Computer Programming.