Arij Mejdi

▸ Built and lead a 5-person cross-border team (3 SDRs + 1 Junior BD in Tunisia, 1 BD in KSA); grew MENA pipeline to
€1.5M within 6 months.
▸ Secured 3 major enterprise clients in KSA/GCC and activated 2 strategic regional partnerships, opening a new acquisition
channel alongside direct outbound.
▸ Leading company-wide CRM implementation on Odoo — designing sales workflows, pipeline architecture, and KPI
reporting for a multi-country team.
▸ Overseeing full MENA commercial operations: territory planning, forecasting, team performance management, and
Tunisia/KSA coordination.

▸ Managed €4M portfolio / 350 accounts (70 new accounts/year); closed €700K ARR with OIM during COVID — largest
deal of tenure.
▸ Maintained 60% win rate on competitive AO/RFP processes across multi-stakeholder enterprise sales cycles.

▸ Grew commercial pipeline 160% (€500K → €1.3M); closed €300K ARR in new business, with landmark deals including
Aéroports de Paris, Hutchinson, and TotalEnergies.
▸ Singlehandedly grew the client portfolio by 30%, representing the company at 20+ international events (Vivatech, Forum
de la Mer) to generate qualified pipeline and brand visibility.
▸ Built acquisition reporting framework from scratch: KPI dashboards, forecasting, and customer retention touchpoints.

▸ Led an SDR team generating 200 qualified leads/month; achieved 100% of €300K ARR quota with €25K average deal
size across SME clients.
▸ Ran full-cycle RFP responses, solution selling, and sales reporting (forecasts, KPIs, WSR/MSR) for IT and SIRH software
projects.

▸ Deployed e-commerce & lead generation strategy with Marketing/IT; implemented Salesforce across 12-person team,
improving forecast accuracy and pipeline traceability.
▸ Consistently exceeded outbound targets: 52 confirmed meetings/month vs. quota of 40 (130%); designed lead scoring
process adopted team-wide.