Creative Director
Impact Proximity
Total years of experience :9 years, 8 Months
Recently, I served as Creative Director at Impact Proximity, Dubai. During 3 months, I was in charge of a creative team, developing integrated thinking and alternative creative solutions. Some of my work include:
• CSR Initiative for Lay's at www.laysarabia.com/max
• Launch of new Pepsi logo at www.pepsiarabia.com
• Concept for Pepsi Mixer Competition at www.pepsiarabia.com
• Web specials for launch of new Mercedes CLS and Mercedes C-Class
• Successful banner campaigns for Emirates Airlines and other clients
• Identity and logo for Hamad Bin Khalifa University in Qatar
Clients: Pepsi, Mercedes-Benz, Emirates Airlines, Yahoo!, P&G, Johnson & Johnson.
Pangea Design is active in public sector and government and banking industries in Sweden. Reporting to the Creative Director and managing a digital department, I was responsible for:
• Concept development
• Strategic thinking
• Art Direction
• Rich media experiences
• Directing TVCs
• Motivating the staff
• Writing blog on digital research & development and latest trends
• Organizing and giving lectures with prospective clients as well as doing PR for the agency.
Clients: Swedish Pensions Agency, Swedbank, Stockholm University, Government Offices of Sweden.
I re-opened my own business in 2007 where I served as CEO and Creative Director. I was responsible for:
• Writing business plan and growing more than 100% every year
• Prospecting and winning accounts for MTV Nordic and Carlsberg among others
• Managing team of 6 people, both creatives and producers
• Helping advertising and branding agencies to win pitches and deliver specialized media solutions
Clients: MTV, Nickelodeon, Carlsberg, Nokia, Scania, SEB bank and Synsam.
Foreign was the global digital agency for adidas Football, adidas Women and adidas Stella McCartney during World Cup 2006 and 2007. I took part in producing over 20 global campaigns in more than 18 languages.
• I joined as Junior Art Director and developed to Lead designer and Art Director in less than a year
• Concept development
• Storyboard, animation, directing
• Managing contacts with animation studios
• Illustration
Clients: adidas International, Omega, Unicef, H&M, BMW.
This was my first creative output, where I managed team of freelancers and delivered projects including branding, identity print, web and motion graphics.
Clients: Universal Pictures, Sony Music, UIP, EMI Music.
Master Diploma in Fine Arts, Crafts and Design from Konstfack University College in Stockholm, Sweden