ARNAB BANERJEE

MARKETING HEAD at TILAKNAGAR INDUSTRIES (I) Ltd

• My current job since August 2008

New products development (in liquor).
•Management of Contract Bottling Units (CBUs).
•Brand Management to develop Brand Equity, Brand Activations & Market Research.
•RoI & P&L as KPIs.
•Marketing & Sales including GTM strategy.
•KPIs for self and team including team mentoring.
•Brand Costing and Profitability Analysis.
•Allocation of Pan India Marketing Budgets.
•Plan & Implement state wise Promotion Calendar.
•Constant evaluation and development of ATL/BTL activities.
•New brand launches.
•MIS, Survey & Research.
•Development of POS materials.
•Events & Promotions.
•Brand Positioning.
• International business development in Africa.
16. TRADE MARKETING:
•Planning & organizing Sales Support & Brand Awareness activities.
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VP at Overseas Infrastructure Alliance (I) Pvt. Ltd

• My current job since May 2011

In India & Africa

Manager at HARDCORE SALES & BRAND ACTIVATIONS

• My current job since February 1994

at MGS Group

• January 2020 to September 2021

at Kaya Blenders & Distillers Ltd

• November 2017 to December 2019

at Assyrian Distribution & Holdings Ltd

• February 2014 to November 2017

In India, UAE, Nigeria, E & W Africa & Myanmar

COO

• India
• January 2009 to January 2010

MOTIVATION & POSITIVE THINKING at the TATA MANAGEMENT

SALES & ACTIVATION MANAGER

• January 2007 to January 2008

Sales of Kolkata grown by 22% against 3% national average for the year

Sales officer

• January 1987 to February 1994

Worked with companies as Indana Spices & Food Industries (I) Ltd., Lipton (I) Ltd., Eskayef Ltd., and handled brands as Gold Café (coffee), Tea, Dairy, Spices, Biscuits and other FMCG products

(In India)

JOB RESPONSIBILITIES HANDLED:
•Sales with volume objectives.
•Brand promotions & consumer activations
•BTL & Trade Marketing.