ARNAB BANERJEE

MARKETING HEAD à TILAKNAGAR INDUSTRIES (I) Ltd

• Je travaille ici depuis août 2008

New products development (in liquor).
•Management of Contract Bottling Units (CBUs).
•Brand Management to develop Brand Equity, Brand Activations & Market Research.
•RoI & P&L as KPIs.
•Marketing & Sales including GTM strategy.
•KPIs for self and team including team mentoring.
•Brand Costing and Profitability Analysis.
•Allocation of Pan India Marketing Budgets.
•Plan & Implement state wise Promotion Calendar.
•Constant evaluation and development of ATL/BTL activities.
•New brand launches.
•MIS, Survey & Research.
•Development of POS materials.
•Events & Promotions.
•Brand Positioning.
• International business development in Africa.
16. TRADE MARKETING:
•Planning & organizing Sales Support & Brand Awareness activities.
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VP à Overseas Infrastructure Alliance (I) Pvt. Ltd

• Je travaille ici depuis mai 2011

In India & Africa

Manager à HARDCORE SALES & BRAND ACTIVATIONS

• Je travaille ici depuis février 1994

à MGS Group

• janvier 2020 à septembre 2021

à Kaya Blenders & Distillers Ltd

• novembre 2017 à décembre 2019

à Assyrian Distribution & Holdings Ltd

• février 2014 à novembre 2017

In India, UAE, Nigeria, E & W Africa & Myanmar

COO

• Inde
• janvier 2009 à janvier 2010

MOTIVATION & POSITIVE THINKING at the TATA MANAGEMENT

SALES & ACTIVATION MANAGER

• janvier 2007 à janvier 2008

Sales of Kolkata grown by 22% against 3% national average for the year

Sales officer

• janvier 1987 à février 1994

Worked with companies as Indana Spices & Food Industries (I) Ltd., Lipton (I) Ltd., Eskayef Ltd., and handled brands as Gold Café (coffee), Tea, Dairy, Spices, Biscuits and other FMCG products

(In India)

JOB RESPONSIBILITIES HANDLED:
•Sales with volume objectives.
•Brand promotions & consumer activations
•BTL & Trade Marketing.