Arpitha أنتوني

• Delivered measurable P&L improvements through operational efficiency, driving positive impact of 9% in 2024
and 12% in Q12025
• Identified a market gap in the Korean noodles category and launched Nissin, the worlds leading noodles brand,
with a tailored SKU range. Added 21% to total portfolio sales within the first 4 months and expanded into 100+
new retail doors, significantly increasing market penetration
• Secured exclusive Kuwait distribution of Jarritos with 100% supplier funded trade spend, driving 18% HORECA
sales growth in 2024 and 25% growth in Q12025 while significantly enhancing channel margin by 15%
• Identified a practical interim solution to address a longstanding distribution gap in co-op and lower trade
channels enabling access to new doors despite limited internal field resources
• Worked with ERP system developers to streamline and automate manual workflows to improve accuracy, reduce
errors and enhance process efficiency
• Reduced warehousing expenses by 40% by identifying and contracting a more cost effective 3PL partner, reducing
fixed operating expenses
• Improved demand forecasting accuracy, reducing stock cover and expiry risk while lowering stockouts, optimising
inventory efficiency and strengthening on-shelf availability
• Implemented MSL guidelines by channel to optimise assortment and reduce product returns, achieving a 50%
decrease over 12 months
• Minimised commercial losses by optimising trade spend by demobilising underperforming rental commitments,
achieving 12% cost savings
• Rationalised company portfolio by discontinuing non performing brands and phased out under performing SKUs
while maintaining gross margin in 2024 and aligning focus on growth areas

• Successfully transitioned to a leadership role overseeing a team of four for enhanced productivity and results
• Increased the sales contribution of the Imports Division by 1.5 percentage points by executing category
management strategies aligning with the overall business
• Improved division margin by 4 percentage points through the implementation of effective pricing strategies
• Directed collaborative efforts with supply chain team, to ensure accurate forecasts and timely deliveries and
increased availability by 16 percentage points
• Utilised data - driven insights to optimise product selection and performance ensuring a profitable product mix
• Cultivated strong relationships with suppliers, negotiating advantageous contract terms
• Formulated strategies to proactively identify and mitigate potential expiry risks, managing waste with efficiency
• Delivered social media plans to the marketing team, to amplify brand awareness and highlight Sultans value
proposition
• Collaborated closely with logistics and operations to elevate the efficiency of commercial decisions

• Helped rectify previous stock take discrepancies by implementing inventory management system
• Negotiated with manufacturers and reduced production cost by 7% for two new entry level collections
• Established concessions with local ecommerce platforms and expanded to UAE
• Successfully participated in exhibitions leading to a 2% sales growth for Intisars and 22% sales growth for Ebbarra

• Key Account Manager for third - party and concessions brands in 31 department stores, overseeing day to day
functions and trading activities
• Reviewed trading KPIs against targets and provided weekly reports ad hoc analysis as required by the
management
• Worked closely with store managers and provided support on stock replenishment and visual guidelines
• Coordinated with management teams for contract terms, space allocation, range proposition and guiding
principles for concession partners

• Prepared trading and buying reports
• Allocated, distributed and consolidated stocks to maintain optimum stock levels
• Coordinated with marketing and logistics for licenses and marketing and proper shipment planning respectively
• Managed store operations and communications