Artem Soikin

Plan and manage in-mall activations and Beauty Weekend events, coordinating suppliers, logistics,
and materials to deliver premium customer experiences.
Lead end-to-end campaign execution — from concept and coordination with mall management
to on-ground implementation and post-event reporting.

Collaborate cross-functionally with Retail Operations, Trade Marketing, and Brand Managers to
align marketing execution with commercial objectives.

Manage vendor relationships and production processes directly, ensuring on-time delivery of
marketing materials without agency dependence.

Handle all permit coordination and approvals with mall and government authorities to ensure
compliant, smooth operations.

Maintain and update the Marketing Calendar, ensuring consistent alignment across brand
campaigns and store events.

Coordinate purchase orders, payments, and reporting for the marketing department, ensuring
accuracy and adherence to SOPs.

Support brand visibility and customer engagement through creative activations such as charm
bars, henna stations, sketch artists, and influencer collaborations.

Drive footfall and enhance the customer experience through strategic event planning, strong
supplier management, and detail-oriented execution.

Scaled Instagram account to over 10K followers and TikTok to 9.1K followers with 817K+ likes through
consistent content creation focused on lifestyle, humor, and travel.
• Built and nurtured a loyal community by engaging with followers daily, responding to comments, and
utilizing interactive features like polls, Q&As, and Lives to maintain high engagement rates.
• Created short-form viral videos using trending audio, scripts, and visual styles—several clips reached
100K+ views organically, significantly boosting profile visibility and reach.
• Designed a distinct personal brand identity around authentic, relatable content with a strong aesthetic,
which resulted in numerous partnership offers with local and international brands.
• Collaborated with photographers, videographers, and editors to ensure high production value across
platforms, improving content quality and audience retention.
• Leveraged analytics tools to optimize posting schedules and content types, using insights to increase
engagement and follower growth month-over-month.

Conducted market research and competitor analysis across 3 cities, helping define the strategic
direction and expansion plan for a portfolio of 100+ residential rental units.
• Contributed to the development of 2 major business models that supported a new income
stream and improved operational efficiency by 25%.
• Oversaw the end-to-end product development process for 5+ real estate services and offers,
coordinating across engineering, marketing, and design teams to ensure timely and aligned
launches.

• Scaled Instagram (@rasputin_resto) following from 587 to 15.4K by building a premium content
strategy focused on fine dining experiences.
• Led content strategy for Instagram, growing reach from 30, 000 to 150, 000 and generating
3, 000 direct visitors in six months.
• Introduced Instagram Reels, Stories, and interactive formats to boost engagement. Ran paid
campaigns and influencer collaborations, increasing restaurant reservations and brand visibility