SR Media and Graphic
Shade Corporation Ltd.
Total years of experience :24 years, 11 Months
• Creative Content Producer - IT LAB, ARAMCO (ongoing project: Experiential Contents)
• Pitch and Presentation Decks (MOT Safwa-Rahima Sea Bridge SR300M project)
• Site Photography and Videography projects, ARAMCO and Government projects
• Overall Image re-Branding, Corporate Identity, and Social Media; Company Profile
Brochures, and Collaterals, Safety Signs and Intranet portal design
• Creative Storyteller + Sketches and Storyboards
• 3D visualization and Design Exhibition
• Email Marketing
Samsung Exclusive Shop Formats - June 2013 to June 2014
• Samsung India massively rolled-out 2 million sq.ft.
retail presence across India in anticipation
of Apple’s retail presence. Handled 11 member in
design management and operations — exclusive
shop formats.
• Vendor and fixture development, oversee
compliance and design prototype
• Brand custodian for Samsung GSI (Global Shop
Identity), streamlined Brand Identity and Guidelines
on retail front across India
• Development of brand guidelines and “how to do”,
In-store visual merchandising, coordinates internal
stakeholders for branding and communications
Special Projects - December 2012 to May 2013
• B2B Exhibition design, Samsung Solution Zone —
Forum 2012 Hyderabad, India
• Solely worked on 3D design, fixture detailing, 2D
graphics concept and artwork finalization
Retail and BTL Design Head - January 2011 to November 2012
• Exclusive and non-exclusive shop formats of
Samsung India, lead 7 member in design
management
• Design and development of conceptual and
experiential shops across India
• Design and development of product and creative
planogram guidelines
• Design and development of Exclusive and Non-
exclusive shop formats across India
• Fixture designing and development
• Visual Merchandising and Catalogues
• Design and managed 4 multi-cultural team members
and oversees administration
• Cater client services and educate corporate branding
• Creative Director status, designed english and arabic
annuals, MOMRA Atlas and brochures
• Conceptualizes, design and create in-house print
advertising collaterals from library of high resolution
images mainly for large formats
• Visual merchandiser for window displays and POPs
• Won an award from Ad Congress for Best Direct
Mailer
• Conceptualized, design up to final artwork, BTL
(Below-the-line Advertising)
• Hand-painted interior abstract murals HRH Princess
Areej Turki’s French and Italian restaurant
• Conceptualized and executed storyboard for
corporate branding of EastWest Bank TV ad
• Supervises photoshoots and production stages
• ATL and BTL accounts from design to support client
services
• Event of APEC — collaterals, posters and print ads
• Conceptualized creative artworks from advertising
briefs, handled Philippine Airlines international and
domestic campaigns
• Handled wide array of accounts
4th year undegraduate
SECONDARY 1986 -1991 Claret School of Quezon City UP Diliman, Quezon City, Philippines
