Marketing & Key Accounts Management
Transact World
Total years of experience :9 years, 3 Months
Execute brand campaigns in collaboraon with the Sales & Support team customized as per the customers requirement and nature of business.
● Implement markeng calendars on quarterly basis as per the plan
● Campaigning through social media channels.
● Support sales team in customer acquision through strategy implementaon and budgeng for contracts
and negoaons.
● Business Reviews with the top clients on a monthly basis with regards to ongoing performance and future
plans.
● Educate the customer regarding any new features and services and upsell.
● Achieving targets in terms of client acquision and revenue generaon
● Any other acvies related to markeng & key accounts management.
Managed a porolio of 150 plus group accounts focussed on restaurant chains, cruise operaons, QSRs, IKAs, 4 and 5 star hotels, catering and fine dining establishments with an annual turnover of AED 18 million.
● Led contract negoaons with the respecve head offices of the key accounts and successfully recruited 5 compeon group accounts within the first year.
● Acted as a liaison between client and senior management in maers related to rebates, payouts, budgeng, product launch, lisng and distribuon.
● Idenfied and maximized sales opportunies, and increased customer retenon rates; exceeding annual revenue targets by an average of 57% yearly at NARTD level.
● Managed acvaon of various markeng promoons across UAE enhancing product visibility thus contribung to increase market share by 6.5% year on year.
Supervised a team of 14 employees overseeing 1600 plus customers.
● Liaised with the channel markeng department to plan and execute new product launches, execuon acvies,
RED(Right Execuon Daily), OBPPC strategy implementaon and planning of monthly deals and discounts to be
offered to various channels.
● Handled escalaons and coordinated with cross funcons such as markeng, finance, strategy and
warehouse to ensure resoluons.
● Strengthened merchandising and promoonal strategies to drive customer engagement and boost sales.
● Awarded best sales supervisor at UAE level for execuon of both Monster energy drink and Schweppes Plus C
three mes in a row
● Achieved highest volume and revenue growth in General trade UAE four mes in a row
Masters in Commerce (Management)
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