Azim Khan

• Manage category growth and e-commerce performance by developing assortment strategy, expanding supplier networks, and improving product availability across key categories
• Expanded catalog from 200 to 2, 000 SKUs by onboarding new suppliers, introducing brands, and sourcing trending products aligned with market demand
• Increased average monthly gross sales by 100% in 4 months through stronger category planning, pricing, and campaign execution
• Reduced order cancellations by 50% and returns by 77% by improving product mix, operational coordination, and delivery efficiency
• Increased average order value by 20% and improved returning customer rate from 4% to 19%
• Grew monthly order volume from 300 to 450+ orders through better merchandising, supplier support, and targeted promotions
• Improved logistics flow to support smoother same-day delivery, contributing to stronger customer satisfaction and retention
• Introduced Deema and Tally payment methods, helping drive sales of higher-ticket products
• Planned and executed seasonal and sales-driven campaigns to increase visibility, conversion, and overall category performance

model)
Sales & Performance Management:
• Drove 100% year-over-year category sales increase through strategic product assortment, promotional
campaigns, and supplier partnerships
• Improved average profit margins from 8% to 13% by renegotiating supplier terms, optimizing pricing strategies,
and introducing high-margin private label products
• Achieved 95%+ monthly sales target attainment through rigorous KPI tracking (conversion rates, AOV,
customer acquisition cost)
• Managed annual category budget of KWD 600K+ with full P&L responsibility and quarterly forecasting
Marketplace & Vendor Management:
• Onboarded 30+ new suppliers and expanded catalog by 2, 000+ SKUs across strategic categories
• Negotiated exclusive vendor agreements securing 15-25% better payment terms, credit notes, and
promotional support
• Established drop shipping partnerships with 15+ international suppliers, reducing inventory holding costs by
40%
• Managed multi-channel inventory across B2B corporate orders, marketplace sellers, and direct consumer sales
Operations & Supply Chain Excellence:
• Reduced aging stock by 60% through strategic bundle deals, flash sales, and supplier return negotiations
• Coordinated warehouse operations ensuring 98% order fulfillment accuracy and timely stock reconciliation
• Implemented automated stock replenishment system reducing out-of-stock incidents by 35%
• Resolved escalated customer service issues with

Managed end-to-end category lifecycle for Kuwaits leading multi-vendor marketplace platform (similar to Noon/
Amazon model)
Strategic Category Management:
• Led assortment planning for 5 major categories (Electronics, Home, Sports, Travel, Toys) with 500K+ annual
budget
• Increased category revenue by 85% over 3 years through strategic vendor partnerships and product line
expansion
• Improved inventory turnover from 4.2x to 6.8x annually by optimizing stock levels and eliminating slow-moving
SKUs
• Achieved industry-leading profit margins of 12-18% through direct factory sourcing and private label
development
Vendor Relations & Sourcing:
• Built strategic partnerships with 40+ local and international suppliers across GCC, Asia, and Europe
• Negotiated contracts securing exclusive product rights for 15+ brands in Kuwait market
• Sourced products directly from factories in China and India, reducing costs by 20-30%
• Managed vendor performance scorecards tracking delivery times, quality metrics, and promotional support
Product Lifecycle & Portfolio Management:
• Launched 20+ new sub-categories contributing to 30% of total category revenue growth
• Developed data-driven demand forecasts with 90%+ accuracy using historical sales and seasonal trends
• Created exit strategies for underperforming products, minimizing write-offs and maximizing recovery value
• Integrated customer feedback and market research to refine product assortment quarterly
Marketing & Growth Initiatives:
• Partnered with marketing team to design high-impact promotional campaigns (flash sales, bundle offers,
seasonal events)
• Implemented SEO optimization strategies increasing organic traffic by 50% for key category pages
• Executed PPC campaigns (Google Ads, social media) achieving 3.5x ROAS on average
• Improved product content quality (descriptions, images, videos) reducing return rates by 18%
Analytics & Performance Optimization:
• Monitored daily KPIs: sales growth, margin %, inventory health, conversion rates, customer reviews
• Conducted competitive analysis tracking pricing, promotions, and assortment strategies of regional players
• Utilized advanced Excel modeling for pricing optimization and promotional impact analysis
• Generated monthly executive reports highlighting category performance, opportunities, and risks
Platform Technology:
• Successfully led Magento to Shopify migration for seamless platform enhancement and improved mobile
experience
• Collaborated with tech team on feature enhancements (filters, search optimization, checkout improvements)

Search, identify, and contact effective suppliers/vendors to maintain optimum supplies while meeting
company’s quality criteria and price requirements. Anticipated and forecasted future sales and fulfilled stock
requirements to avoid stock-outs and meet customer requirements.
In consecutive roles, formulated budgets, co-ordinated orders, negotiated prices as well as contractual
terms to realise cost-effectiveness. Monitored delivery of stock while assuring compliance with quality
standards and targeted delivery schedule. Supported in setting prices of products as well as established
targets of salesforce. Conducted promotional campaigns for clients and communicated special offers
and marketing initiatives to retailers. Obtained customer feedback pertaining to products to know
customers’ perception and behaviour. Analyse and review specifications for a wide range of items before
the placement of orders while examining all supplies, services, and equipment purchased to ensure
conformance with specifications.

Search, identify, and contact effective suppliers/vendors to maintain optimum supplies while meeting
company’s quality criteria and price requirements.
Assure efficient and timely delivery of all materials by preparing all required documentation, including
purchase orders as per organisational rules and regulations. Monitor and manage inventory levels of
materials or products, ensuring adequate stock levels. Analyse and review specifications for a wide range of
items before the placement of orders while examining all supplies, services, and equipment purchased to
ensure conformance with specifications. Provide quotations to relevant departments while accelerating
tender process. Explore market dynamics and observe price trends to create and send a weekly report of
stock list and price list to the sales department in order to internally market and sell the products. Support
on-the-job trainings as well as assess and evaluate performance of procurement co-ordinator and back up
staff. Enhance efficiency and productivity by aiding development and implementation of operational policies
and procedures within the department.
Key Contributions:
▪ Boosted profit margin by dealing directly with distributors instead of resellers.
▪ Developed and introduced new and improved products/services to attract new customers, leading
to increased revenue for the company.
▪ Led and directed a group of two procurement assistants and an individual responsible for prompt
delivery of goods

• Managed procurement operations for KWD 2M+ annual spend in IT hardware and technology products
• Negotiated vendor contracts achieving 15-20% cost savings while maintaining quality standards
• Built strong supplier network across GCC and Asia, ensuring competitive pricing and reliable delivery
• Developed sales coordination processes improving quote-to-order conversion by 30% foundation negotiation, and supply chain skills
that directly translate to e-commerce category management excellence.