Senior Manager Operations
Future Retail Ltd
Total years of experience :27 years, 10 Months
Stores Operations
Strategy, Planning and Processes:
• Ensure all initiatives at the Store level are aligned with the company's vision, while developing strategic direction and establishing appropriate priorities for projects critical to success
• Drive and implement the Retail Strategy, to continuously achieve top line targets and also maximize profitability from stores.
• Manage and control operational expenses in line with the budget.
• Review operational reports and records to ensure adherence to policies and procedures, monitor store profitability, and develop long range goals and objectives
• Planning & Optimization of Space to improve productivity & Per Square feet ROI
• Estimate sales potential and product mix for new store locations
• Inventory Management including rotation of stocks, movement of slow/non moving stock & margins
• Regular & rigorous analysis of Catchment, Competition, Industry/ Market Trends
Customer & Operations:
• Ensure identification and improvement of best practices; creation and implementation of SOPs
• Deliver a World Class Shopping Experience basis feedback of Mystery Shopping Audits.
• Ensure positive customer experience being delivered by all stores. Achieve customer satisfaction through development of a customer service oriented culture in the stores.
• Strengthen brand identity through focused customer engagement and superior brand experience across touch points. Ensure that the brand image is continuously enhanced through appropriate marketing and retail strategy.
• Drive Loyalty Program at the Stores to increase repeat business
People & Collaboration:
• Ensure effective alignment of Retail Operations with Commercial, Supply Chain, Distribution and Projects under a common plan and strategy.
• Create and drive a high performance culture by setting clear expectations and targets, analyzing stores’ performance, holding Managers accountable and giving appropriate direction and feedback.
• Ensure high employee engagement at every level through an effective Employee Engagement plan, basis inputs from Engagement Surveys.
Online Business/ Store Operations
- Key Deliverables
Strategic Planning
• Conduct research and analyze sales & consumption patterns to create sales strategies for the e-commerce/Stores vertical
• Drive the implementation of the e-commerce/stores strategy to achieve the revenue targets
• Collect, analyze, and monitor market trends, competitor strategies & design customer engagement strategies
• Strategize and implement digital marketing plans
• New Product/ SKU Mix development for business, deciding on strategy and annual marketing plans
• Coordinate with other Business Units and support functions for new product introduction, pricing, and promotions strategy
• Create, maintain & leverage the prospective customer database to grow business
Sales & Marketing/ Business Development
• Responsibility to developing business and presence through Stores & e-commerce platform
• Revenue and bottom line responsibility
• Promote the brand with the help of Digital Marketing, SEO, SMO & SEM
• Ensure collections as per norms
• Organize sales promotion campaigns, product launch, and BTL marketing.
• Data analyses, gap analyses & budget utilization for business
• Coordinate with team to ensure timely deliveries and execution of orders
• Liaise & co-ordinate with marketing, logistics, planning & commercial teams for driving business
• Driving operational efficiency - sales forecasting, order tracking, replacement & replenishment
• Aligning the internal teams of SCM, Advertising and Marketing of various business units with the expectation and requirement of the customers
To Head the Prepaid operations of the entire cluster comprising Ludhiana, 22 towns and 344 villages. This includes handling of prepaid sales, Channel management, Team management, recruitments and Local marketing. Handling revenue of Rs 48 crores annually
• Governed diverse operations encompassing retail operations, distribution management, appointment, team management, MIS etc in Ludhiana.
• Excellent management of 3 channel managers and 5 distributors.
• Successfully organized road shows and VAN activity in all the villages of Ludhiana upcountry and derived 50% extra business.
• Identified new retailers by launching OPERATION WINGS to get more width and depth to the existing network
• In charge of distribution of prepaid Connect Mobile
• Successfully accomplished highest ever sales targets in the history of CONNECT Mobile.
• Recipient of the Best Sales Achiever Award for April, May & June 2003.
• Instrumental in appointment of 400 strong Retail Network.
