Asghar Ali, Events & BTL Manager

Asghar Ali

Events & BTL Manager

Outofbox Marketing Solutions

Location
Saudi Arabia
Education
Master's degree, Marketing Management
Experience
13 years, 11 Months

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Work Experience

Total years of experience :13 years, 11 Months

Events & BTL Manager at Outofbox Marketing Solutions
  • Saudi Arabia - Khobar
  • My current job since September 2019

Deliverables & Milestones
•Leading the marketing activation startup in the agency.
• Developing & Implementing several brand visibilities in -mall, in-store & outdoor activities
to engage consumers with the brand benefits.
• Provided clients with a fully integrated offering covering all relevant consumer touchpoints.
• Managing timelines and deliverables.
• Supplier relationships and logistics.
• Facilitating our clients in the visual Merchandising
• Leading advertising projects particularly in ( OOH)
• Facilitated our clients in trade shows as (Managed exhibitions IPTC 2020 for Manifa, SABIC
2020 Jubail for TUV and SRG)
• Regarded for a marketing activation, effective rebranding, and relaunching campaigns, and
expansion of vendor network in GCC-Asia in a short period.

Marketing Manager at Aljabr Finance Company
  • Saudi Arabia - Dammam
  • November 2016 to September 2019

Responsible for translating board to directors’ strategies into comprehensive communication
and campaigning plans
• Tracked and analysed performance metrics in line with prevalent market trends and potential
areas for improvement to make productive decisions
• Assisted with multiple managerial teams to enhance the communications and planning
strategies
• Managed 360 Marketing activities and designed and executed multiple campaigns
• Executed the Aljabr rebranding project till its culmination
• Lead person in devising marketing budgets and preparing quarterly marketing reports
• Key role in initiating sports marketing campaign and successfully sponsoring Alohad Football
Club for a session
• Regarded for maintaining productive public relations and multitasking different services

Marketing Specialist at Ijarah Finance Company
  • Saudi Arabia - Riyadh
  • September 2013 to November 2016

Responsible for routinely coordinating and performing an assortment of marketing, advertising
and administrative duties
• Management of social media presence and development of social media implementation plan
• Assistance in the development of executive materials, including talking points and
presentations
• Developing relationships with multiple businesses to evaluate client perceptions, tackle
challenges and maximize on potential market opportunities
• Lead person as a point of contact for marketing agencies
• Assigned with managing advertising and brand agencies
• Regarded for impeccable handling of marketing process and media agencies, and for effectively
executing managing and reporting brand campaign

Business Development Officer at ZONG
  • Pakistan - Shakargarh
  • August 2009 to October 2012

Responsible for implementing strategic marketing plans to increase users in the assigned
domain and generate revenue
• Manage and monitor sales, and report visibility to regional office
• Analyze expense budgets, sales, product deficiencies, and revenues to make informed
recommendations for the company’s holistic growth
• Actively engage in market research as means to identify potential business expansion
opportunities
• Develop innovative strategies for retaining clients and growth plans for attracting potential
customers
• Manage effective relationship with retailer network and engaging in business networking
• Devise comprehensive insights on company’s business practices, its marketing activities and
potential clients in line with industry trends for productive expansion
• Regarded for immaculate business acumen and excellent communication and negotiation skills

Education

Master's degree, Marketing Management
  • at AIOU
  • January 2011

,

Bachelor's degree, Sociology
  • at University of the Punjab
  • January 2008

,

Specialties & Skills

Project Management
Quick Learning
Analytical Skills
Self management
Marketing Communications Planning
ADMINISTRATION
ADVERTISING
BUDGETING
COMMUNICATION SKILLS
CUSTOMER RELATIONS
EXHIBITIONS
FINANCE
MANAGEMENT
MARKET RESEARCH
MARKETING

Languages

Arabic
Expert
English
Expert
Urdu
Expert

Training and Certifications

Digital Marketing (Certificate)
Date Attended:
May 2020

Hobbies

  • Cricket , Traveling
    Rebranded More 05 big companies and launched in the market.