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Asghar Ali, Events & BTL Manager

Asghar Ali

Events & BTL Manager·Outofbox Marketing Solutions

Saudi Arabia

Master's degree, Marketing Management

Work experience

Total years of experience: 16 years, 0 months

Events & BTL Manager

September 2019 - Present

Outofbox Marketing Solutions

Khobar, Saudi Arabia

September 2019 - Present

Deliverables & Milestones
•Leading the marketing activation startup in the agency.
• Developing & Implementing several brand visibilities in -mall, in-store & outdoor activities
to engage consumers with the brand benefits.
• Provided clients with a fully integrated offering covering all relevant consumer touchpoints.
• Managing timelines and deliverables.
• Supplier relationships and logistics.
• Facilitating our clients in the visual Merchandising
• Leading advertising projects particularly in ( OOH)
• Facilitated our clients in trade shows as (Managed exhibitions IPTC 2020 for Manifa, SABIC
2020 Jubail for TUV and SRG)
• Regarded for a marketing activation, effective rebranding, and relaunching campaigns, and
expansion of vendor network in GCC-Asia in a short period.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Manager

November 2016 - September 2019

Aljabr Finance Company

Dammam, Saudi Arabia

November 2016 - September 2019

Responsible for translating board to directors’ strategies into comprehensive communication
and campaigning plans
• Tracked and analysed performance metrics in line with prevalent market trends and potential
areas for improvement to make productive decisions
• Assisted with multiple managerial teams to enhance the communications and planning
strategies
• Managed 360 Marketing activities and designed and executed multiple campaigns
• Executed the Aljabr rebranding project till its culmination
• Lead person in devising marketing budgets and preparing quarterly marketing reports
• Key role in initiating sports marketing campaign and successfully sponsoring Alohad Football
Club for a session
• Regarded for maintaining productive public relations and multitasking different services

Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Specialist

September 2013 - November 2016

Ijarah Finance Company

Riyadh, Saudi Arabia

September 2013 - November 2016

Responsible for routinely coordinating and performing an assortment of marketing, advertising
and administrative duties
• Management of social media presence and development of social media implementation plan
• Assistance in the development of executive materials, including talking points and
presentations
• Developing relationships with multiple businesses to evaluate client perceptions, tackle
challenges and maximize on potential market opportunities
• Lead person as a point of contact for marketing agencies
• Assigned with managing advertising and brand agencies
• Regarded for impeccable handling of marketing process and media agencies, and for effectively
executing managing and reporting brand campaign

Company industry:
Financial Services
Job role:
Marketing and PR

Business Development Officer

August 2009 - October 2012

ZONG

Shakargarh, Pakistan

August 2009 - October 2012

Responsible for implementing strategic marketing plans to increase users in the assigned
domain and generate revenue
• Manage and monitor sales, and report visibility to regional office
• Analyze expense budgets, sales, product deficiencies, and revenues to make informed
recommendations for the company’s holistic growth
• Actively engage in market research as means to identify potential business expansion
opportunities
• Develop innovative strategies for retaining clients and growth plans for attracting potential
customers
• Manage effective relationship with retailer network and engaging in business networking
• Devise comprehensive insights on company’s business practices, its marketing activities and
potential clients in line with industry trends for productive expansion
• Regarded for immaculate business acumen and excellent communication and negotiation skills

Company industry:
Telecommunications
Job role:
Sales

Education

AIOU

January 2011

January 2011

Master's degree, Marketing Management

Pakistan

GPA (percentage): 67%

GPA (percentage): 67%

,

University of the Punjab

January 2008

January 2008

Bachelor's degree, Sociology

Pakistan

GPA (percentage): 60%

GPA (percentage): 60%

,

Skills

Project Management
Expert
Project Management
Expert
Vendor Management
Expert
Vendor Management
Expert
Advertising Campaign Management
Expert
Advertising Campaign Management
Expert
Activations
Expert
Activations
Expert
Rebranding
Expert
Rebranding
Expert
ADMINISTRATION
Expert
ADMINISTRATION
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BUDGETING
Expert
BUDGETING
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
FINANCE
Expert
FINANCE
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
Project Management
Expert
Project Management
Expert
Quick Learning
Expert
Quick Learning
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Self management
Expert
Self management
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert

Languages

Arabic
Expert
English
Expert
Urdu
Expert

Training and Certifications

Certifications
Digital Marketing

Hobbies

  • Cricket , Traveling
    Rebranded More 05 big companies and launched in the market.