Asharaf Puthuppally parambil

• Maintaining relationships with existing suppliers and sourcing new suppliers for future products
• Meeting suppliers and negotiating terms of contracts
• Analysing consumer buying patterns and predicting future trends
• Regularly reviewing performance indicators, such as sales and promotions
• Managing plans for stock levels
• Reacting to changes in demand and logistics
• writing reports and forecasting sales levels
• liaising with shop personnel to ensure supply meets demand
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Implemented various types of promotions, events and social gathering in hyper markets to increase the foot flow.
• Taken initiative to execute/Manage loyalty program

• Have operated the stores with a turnover of 500 million Saudi Riyals
• Experience to manage large format retail super stores including hyper markets more than 200000 sqft
• In taken initiative to centralize purchase and Marketing
• Was able to build net work among stores
• To pull the sales with unique offers and promotions up to 20 %
• Implemented unique planogram and lay out for all the sores to make convenient to our loyal customers.
• Was the part E R P customization of our operations
• To Increase the G P in optimum level
• Implemented various types of promotions events and social gathering in hyper markets to increase the foot flow.

• Maximize profitable sales through creating a positive team environment.
• Produce schedules in liaison with other line managers, which ensure optimum staff cover across trading hours.
• Identify and maximize all seasonal sales opportunities.
• Ensuring the optimum level of stock availability is maintained.
• Ensuring that promotions are maintained to maximize sales opportunities.
• Create links with the local community to identify and drive customer service and sales opportunities by raising the stores profile in the area.
• Assist in the selection, scheduling, training, performance and retention of all direct reports, ensuring a multi-skilled and motivated workforce are in place, equipped to deliver great service.
• Customer services standards are improved in reaction to customer feed back.
• Monitor team performance through effective use of review processes and lasting impression results, taking action to meet required standards .
• Monitor cash and banking procedures to ensure they are completed in accordance with company policy.
• To work within company guidelines to minimize shrinkage.
• Improvement in sales volume by restructuring of various incentive packages to sales staff.
• Increase in GP/ NP ratio by interlinking sales volume with GP for incentive packages.
• Stock aging reduction by implementing various stock control methods.

• Overall responsibility of Purchase, Sales, Promotions, stock management, profitability, staffing etc .of the entire department.
• Identified new opportunities and negotiated time scales with supplier, meeting, strict dead lines and ordering.
• Ensuring product volume and order flow are optimized in order to achieve target sales objectives.
• Selecting the suppliers through considering the parameters like, profitability, reliability, credit period, brand image etc.
• Handling effective promotions, item selection, theme, distribution etc.
• Effective monitoring of stock and sales of each supplier to balancing the working capital.
• Preparation of various MIS reports
• Supervising section managers.
• Organizing staff training.

• Assist the head of procurement in preparing a plan of activities for all procurement, purchase of goods, or services for the daily operations of the organizations.
• Provide general administrative, secretarial and clerical support to head of procurement.
• Maintenance of vendor performance records/data.
• Clearance of foreign consignments.
• Follow up purchase orders for delivery in due time.
• Verification and passing of suppliers bills to see that payments are made promptly.
• Negotiating contracts.
• Handling and preparations of competitive promotions.