Ashbal Khan

• Multi-Channel Campaign Execution - Manage end-to-end business campaigns
delivery across multiple platforms that includes but not limited to LinkedIn sponsored
ads, email and landing pages to move target accounts through the funnel.
• Cross-Functional Project Leadership - Own campaign project management,
partnering with Sales, Partner Marketing, and Creative teams to deliver assets on time
and on brand.
• Partner & Solution Marketing - Drive joint-partner and Zones-focused initiatives,
translating services and solution messaging into compelling, high-performing offers.
• Performance Optimization & ROI - Optimize campaigns through audience
segmentation, A/B testing, and data-driven reporting, delivering clear insights on ROI and
pipeline impact.
• Demand Generation & ABM Strategy - Lead integrated, revenue-focused demand
generation and ABM campaigns aligned to sales pipeline, partner objectives, and
business goals across SMB, MM, and Enterprise segments.

• Marketing Strategy & Campaign Management - Plan, execute, and oversee
multi-channel marketing campaigns (digital, print, social media, in-store) to drive
brand awareness, engagement, and conversions while ensuring brand
consistency.
• Market Research & Brand Positioning - Conduct in-depth market research,
analyze consumer insights, and track competitor strategies to refine marketing
plans and strengthen brand identity across all platforms.
• Creative Content & Graphic Design - Develop high-impact marketing
materials, create engaging social media content, and execute visually compelling
designs using Adobe Creative Suite, resulting in increased engagement and
audience growth.
• Project & Stakeholder Management - Manage client relationships, execute
data-driven marketing strategies within budget and deadlines, streamline design
workflows, and collaborate with cross-functional teams to enhance campaign
performance.
• Event Marketing & Industry Innovation - Organize trade shows, promotional
events, and lead-generation activities, staying ahead of emerging marketing
trends, tools, and technologies to drive innovation and business growth.

• Marketing Strategy & Brand Promotion - Develop and execute strategic
marketing initiatives to promote offset printing, digital printing, and packaging
solutions effectively.
• Client Acquisition & Relationship Management - Conduct market research,
identify potential clients, and maintain strong client relationships to drive
customer satisfaction, repeat business, and referrals.
• Content Creation & Promotional Materials - Design brochures, catalogs, and
digital content to highlight the companys printing capabilities and unique selling
points.
• Event Marketing & Lead Generation - Represent the company at trade shows,
exhibitions, and industry events to build brand presence and generate leads.
• Market Analysis & Competitive Strategy - Monitor industry trends, pricing
strategies, and competitor activities to refine marketing strategies and maintain a
competitive edge.

• Creative Team Leadership - Led and managed a high-performing team of designers, copywriters, and marketing specialists to drive innovative campaigns.
• End-to-End Campaign Execution - Directed the creative process from concept to execution, ensuring high-quality deliverables aligned with business objectives.
• Client Collaboration & Strategy - Worked closely with clients to understand project goals, ensuring tailored marketing solutions that met their needs.
• Brand Management & Growth - Maintained brand consistency across campaigns, contributing to a 25% increase in brand recognition among target audiences.
• Project Management & Efficiency - Oversaw multi-project workflows, achieving a 95% on-time delivery rate for diverse marketing initiatives