Asher Masood, Regional Sales Trainer

Asher Masood

Regional Sales Trainer

Nissan Middle East

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
15 years, 6 Months

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Work Experience

Total years of experience :15 years, 6 Months

Regional Sales Trainer at Nissan Middle East
  • United Arab Emirates - Dubai
  • My current job since July 2018

- Develop training content for product and process related subjects
- Deliver trainings to all the covered GCC territories
-

Team Leader - Senior Sales, Business Development at Al Futtaim Motors
  • United Arab Emirates - Dubai
  • May 2011 to September 2016

Established in 1995, the company is part of the Al Futtaim Group and is the exclusive distributor of Toyota, Lexus and Hino trucks in the UAE.

Awards:
• April 2016: Runners-Up, National Skills Contest.
• 2016: Toyota Certified Sales Executive
• 2016: Certificate of Achievement in Al Futtaim Motors Way of Vehicle Sales
• 2016: Certificate of Appreciation for Best Employee-Retail Sales
• 2014: Certificate of Recognition for being the star performer in Al- Futtaim Motors, Toyota
• 2012: Certificate in Excellence awarded for the most outstanding contribution in Al Futtaim Motors, Toyota
• February 2013 Champion, National Skills Contest.

Major Achievements:
• Accomplished firm’s sales targets with a monthly average of 20 vehicles a month and an annual record of over 90% achievement.
• Effectively maintained all KPIs with vehicle demonstration ratio of over 70%.
• Achieved Finance and Insurance penetration at 65% per month. IPRU (Income Per Retail Unit) which was at top 5% with a monthly average of over AED 4, 000 per unit.
• Maintained Customer Service Index consistently at 98% of customer satisfaction and 60% of repeat consumers and referrals. Proficient in direct sales through technology platform.
• Carried out an environmental study of the effects of superfluous usage of paper, water and electricity.
• Led a team of 6 executives by coaching and mentoring them whilst lucratively achieving KPI’s with a target accomplishment of 90%.
• Attained a Toyota Certified Sales Executive Award (2016) for being a consistent achiever and was twice awarded the most skilled Toyota sales executive in 2016 and 2013.

Key Responsibilities
• Retained key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins.
• Located and proposed potential business deals through prospecting, discovering and exploring opportunities.
• Managed key customer relationships and negotiating customer agreements according to annual operating plans while successfully delivering against the customer's expectations.
• Administered the payment cycle, managing the timely submission of invoices and payment follow-up as well as the collection of payment as per established payment and credit terms if any.

Assistant Marketing Manager at RED Entertainment Distribution
  • United Arab Emirates - Dubai
  • September 2006 to September 2009

The company is one of the leading distributors for video games in the region holding an estimate of 60 percent of the market share. They specialize in distributing video games through promotional activities.

Key Responsibilities
• Created, managed and executed effective marketing strategies for SEGA, Activision and Electronic Arts games and distributed rollout communications for program updates, product enhancements, direct marketing programs and sales tools.
• Established and maintained a centralized archive of presentations, marketing materials and communications that are accessible to various functional groups internally.
• Assisted in marketing research and coordinated with marketing groups to facilitate functions.
• Led a team of 4 presenters and exhibited key marketing campaigns in various venues across the UAE.

Customer Service Representative at Sony Computer Entertainment
  • United Arab Emirates - Dubai
  • January 2005 to January 2006

Education

Master's degree, Marketing
  • at University of Leicester
  • June 2017
Master's degree, Certified Lean Six Sigma Green Belt
  • at University of Oxford
  • June 2017
Bachelor's degree, Business Studies
  • at University of Wales
  • June 2010

Specialties & Skills

Automotive Sales
Automotive
Marketing
Consumer Product Development
Business Expansion
New Market Development & Penetration
Product Positioning
Stock Management
Competitor/ Market Analysis
Strategic Sales Management
Performance Management
Relationship Management
Business Development
Retail Sales
People Management
Cross-Functional Team Leadership
Operations and Resource Management
Distributor Network Management
MS Office, Team Management
Communication & Interpersonal Skills
Analytical Skills, Critical Thinking

Languages

English
Expert
Urdu
Expert
Arabic
Beginner

Training and Certifications

On the Job Training (Training)
Training Institute:
Al Futtaim Motors
Certified Lean Six Sigma Green Belt, University of Oxford, UK, (2017) (Certificate)

Hobbies

  • Adventures (Skydiving, Paragliding)