Automation Operations
• Engineered custom Python scripts to automate core seller operations — order intake, customer service triage, and FBA
shipment creation — cutting manual workload and improving end-to-end turnaround times.
• Built reporting workflows tracking sales velocity, inventory health, and account performance, enabling faster decisions on
replenishment, pricing, and ad spend.
• Embedded Claude and ChatGPT into daily operations for content workflows, SOP documentation, and task automation
— reducing overhead without adding headcount.
Catalog, Feed & Listings
• Owned full catalog management across Amazon.ae and Amazon.sa for 500+ active SKUs — launches, content
optimisation, localisation, and compliance maintenance.
• Localised listings and store content for the KSA marketplace, aligning to regional requirements and local buyer behaviour.
• Maintained continuous account health monitoring, resolving listing quality issues before they threatened selling privileges.
Pricing & Revenue
• Scaled FBM revenue 300%+ month-over-month during a regional logistics disruption while sustaining positive FBA
growth — driven by decisive repricing and fulfilment pivots.
• Ran dynamic pricing and promotional campaigns calibrated to live inventory positions and category benchmarks,
protecting margin while accelerating sell-through.
Multi-Channel Operations at Scale
• Managed daily marketplace operations for VTech, LEGO, Hasbro, Mattel, Disney, and Panini across Amazon.ae and
Noon UAE.
• Owned one of MENAs larger third-party portfolios: 1, 000+ parent ASINs spanning toys, infant products, collectibles, and
licensed merchandise.
• Coordinated across warehouse, finance, brand managers, and agencies to keep listings live, in-stock, and compliant
across all channels simultaneously.
Content, SEO & Automation
• Led A+ content rollout and listing quality enhancement across multiple categories — improving search visibility,
completeness scores, and conversion potential at scale.
• Built automated liquidation workflows for short-expiry and slow-moving stock, systematically recovering working capital
before inventory became a write-off.
• Developed repricing and clearance processes that reduced holding costs and improved cash conversion cycles.
Brand & Agency Coordination
• Co-developed MENA campaigns with international brand teams (Babymoov, Disney, VTech), aligning regional execution
to global brand standards.
• Acted as regional point of contact for marketplace-specific creative, listing presentation, and campaign timing.
- Company industry:
- Retail & Wholesale
