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Ashish Banyal, Sales Manager – Service & SLA

Ashish Banyal

Sales Manager – Service & SLA·Assa Abloy Global Solutions,

United Arab Emirates

Master's degree, MBA (Marketing)

Work experience

Total years of experience: 12 years, 4 months

Sales Manager – Service & SLA

January 2018 - Present

Assa Abloy Global Solutions,

Dubai, United Arab Emirates

January 2018 - Present

Own and drive SLA and service revenue across the GCC region, managing renewals,
upselling, and contract expansion.

Company industry:
IT Services

Sales Engineer

May 2014 - January 2026

Informap Production LLC,

Dubai, United Arab Emirates

May 2014 - January 2026

• Led sales initiatives for GPS tracking and telematics solutions.
• Generated new business opportunities and closed high-value B2B deals.

Company industry:
IT Services
Job role:
Sales

Assistant Sales Manager

January 2023 - January 2024

Assa Abloy Global Solutions, Dubai, UAE

Dubai, United Arab Emirates

January 2023 - January 2024

• Supported regional service revenue growth by leading SLA renewals, upselling
initiatives, and customer engagement strategies.
• Played a key role in managing service teams across multiple GCC countries.
• Implemented service standardization processes to improve operational efficiency and
customer experience.
• Conducted competitive and market analysis to support pricing and renewal strategies.
• Negotiated service contracts and supported strategic accounts alongside senior
management.
• Acted as a bridge between senior management, sales, and service teams to ensure
renewal continuity and customer satisfaction.

Company industry:
IT Services

Senior Sales Engineer

January 2021 - January 2023

Assa Abloy Global Solutions, Dubai, UAE

Dubai, United Arab Emirates

January 2021 - January 2023

• Expanded market share and increased after-sales service revenues and
new/refurbished projects.
• Played a key role in new business acquisition and negotiation of high-value contracts.
• Conducted technical product demonstrations and proposed customized solutions for
key clients.

Company industry:
IT Services

Sales Engineer

January 2018 - January 2021

Assa Abloy Global Solutions, Dubai, UAE

Dubai, United Arab Emirates

January 2018 - January 2021

• Led sales of new/refurbished projects, focusing on business expansion and revenue
generation.
• Spearheaded the conversion of competitor sites to our solutions, increasing market
share.
• Managed client relationships and technical sales for access control and security
solutions.
• Led service contract sales and support, ensuring seamless after-sales service
experiences.
• Assisted in business development initiatives to drive brand penetration and market
presence.

Company industry:
IT Services

Sales Engineer

January 2016 - April 2018

VACKER LLC,

Dubai, United Arab Emirates

January 2016 - April 2018

• Developed and managed key client relationships to increase sales and revenue.
• Provided technical solutions and consultative sales for industrial and commercial
clients.

Company industry:
General Engineering Consultancy
Job role:
Sales

Sales Engineer

August 2016 - January 2017

Gobind Technologies Trading LLC

Dubai, United Arab Emirates

August 2016 - January 2017

 Responsible for all sales activities (CCTV, Wireless System, Security systems, Access control) in assigned accounts or regions. Manage quality and consistency of product and service delivery.
 Present and sell company products and services to current and potential clients
 Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made
 Follow up on new leads and referrals resulting from field activity
 Identify sales prospects and contact these and other accounts as assigned
 Establish and maintain current client and potential client relationships
 Coordinate company staff to accomplish the work required to close sales

Company industry:
General Engineering Consultancy
Job role:
Sales

SALES ENGINEER

April 2014 - May 2016

INFORMAP

Dubai, United Arab Emirates

April 2014 - May 2016

Business development of Vehicle Tracking Solution, UAE locator & Caller
Locator Web solutions
 Providing Training for Vehicle tracking Solution to new and Existing Clients
 Managing and interpreting customer requirements
 Making technical presentations and demonstrating how a product will meet client needs
 Supporting marketing by attending tradeshows, conferences and other marketing events
 Calculating client’s quotation and negotiating tender and contract terms
 Establishing new, and maintaining existing, relationships with customers and persuading clients that a product/service will best satisfy their needs

Company industry:
General Engineering Consultancy
Job role:
Marketing and PR

Business Development

December 2011 - January 2012

Iris Security Solutions Pvt. Ltd.,

New Delhi, India

December 2011 - January 2012

• Engaged in business development activities, focusing on security solutions.

Company industry:
Security & Fire Systems

Education

NIT Hamirpur

April 2011

April 2011

Master's degree, MBA (Marketing)

India

National Institute of Technology

January 2011

January 2011

Master's degree, Marketing

India

Institute of Engineering and Technology Bhaddal

June 2009

June 2009

Bachelor's degree, B.Tech (Electronics and communication)

India

GPA (percentage): 64.9%

GPA (percentage): 64.9%

Institute of Engineering & Technology

January 2009

January 2009

Bachelor's degree, Electronics &

India

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Communication Skills
Expert
Communication Skills
Expert
Engineering Drawings
Expert
Engineering Drawings
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
MS excel
Expert
MS excel
Expert
MS Word
Expert
MS Word
Expert
MS Powerpoint
Expert
MS Powerpoint
Expert
CERTIFIED HOSPITALITY TECHNOLOGY PROFESSIONAL
Intermediate
CERTIFIED HOSPITALITY TECHNOLOGY PROFESSIONAL
Intermediate
ACCESS CONTROLS
Intermediate
ACCESS CONTROLS
Intermediate
ACCOUNT GROWTH
Intermediate
ACCOUNT GROWTH
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
SALES
Intermediate
SALES
Intermediate
SERVICE LEVEL MANAGEMENT
Intermediate
SERVICE LEVEL MANAGEMENT
Intermediate
VALUE CREATION
Intermediate
VALUE CREATION
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Communication Skills
Expert
Communication Skills
Expert
Engineering Drawings
Expert
Engineering Drawings
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert

Languages

English
Expert
Hindi
Expert
Arabic
Beginner
Urdu
Expert
Punjabi
Beginner

Training and Certifications

Certifications
Certified Customer Success Manager (CCSM) – Level 1 SuccessCOACHING
Applied to service process optimization and efficiency improvement.

Hobbies

  • Driving, Reading, Hanging out with friends