Senior Manager - Marketing Analytics Business Development
Nielsen
Total years of experience :16 years, 5 Months
1. Leading marketing analytics business development for Malaysia. Involves analytics supporting, pricing, distribution, & marketing functions for manufacturers, service providers as well as retailers
2. Pricing Research: Worked on Conjoint and Regression based pricing research techniques for Telecom, Finance, and FMCG clients (multiple categories)
Dec 2011 Till date
ShopWithZoya.com (Founder)
Responsibilities
• Product Management: Conceptualized and implemented new web features for better customer experience and increased conversions
• Operations Management: Managed vendor relations and order fulfilments
• Online Advertisement and Marketing: Managed the entire PPC ads and social media marketing campaigns
• End to end website development and maintenance: Singlehandedly created the website using Magento
Achievements: Sourcing tie ups with the largest glassware importer in the country, sales tie up with 2 large Indian ecommerce players within 6 months of launching the website
Jul 2009- Nov 2011
CPA Global, Noida (Sr. Manager)
Responsibilities
• Valuation: Initiated and developed the 'Intangible Property Valuation' service line at CPA.
• Market Research: Worked on several secondary market research projects to support technology valuation.
• Statistical Modelling: Created statistical models using cluster analysis, discriminant analysis, regression
• Operations Management: Managed a multidisciplinary team of engineers, scientists, MBAs, and commerce graduates. Work includes managing quality on both, qualitative and data intensive projects.
• Business Development: Presented to and won business from some of the top 50 companies in the world.
• Strategy: Worked with business owners to productize the services being offered. Managed training, quality, business development, and product development while the group grew its revenues 3 fold in one year.
• Started as an individual contributor to the patent valuation service line within a larger patent consulting group and grew to the group manager position of a 24 people team in less than 2 years.
• Invented a methodology for valuation of intangibles (patent application number WO2011145118)
Aug 2005 to Jun 2007
EvalueServe, Gurgaon (Sr. Research Associate)
Responsibilities
• Conducted prior art searches and drafted patents for fortune 500 clients.
• Managed a team of up to 7 research associates
• Responsibilities included project budgeting, client interactions, work allocation, training, and quality check
2008 - 2009 Global Masters in Business Administration (Major: Finance - Investment Banking) S. P. Jain Center of Management (Singapore - Dubai)