Head - Brand & Media
AgencyDigi Communications Pvt. Ltd.
Total years of experience :22 years, 1 Months
360° Digital Mktg.
Client A/c. Mgmt. & Servicing - Strategy, Media Planning & buying, successful execution & post evaluation
Digital Media update, Competition tracking of activities of activities & spends
Spearheading tasks encompassing Brand, Product Management, Target Group defining
Performance based & Display campaigns, Social Media strategy, management, SEO, SEM, GDN
New Business Development & Out of Scope work: Website, Microsite, Mobile App - Design, development & maintenance
Creative design, content: Ideate, creation - TVC & AV’s conceptualise, script, production & promotion
Online Reputation Management
General Manager - Marketing, Brand & Corp. Comm. reporting to the MD & CEO
3 Direct Reportees, 6 Indirect Reportees
Marketing Strategy
Brand & Corporate Communications
Public Relations
Media & Advertising
Event Management
Rewards & Recognition
BTL Activities
Market Research
Universal Commodity Exchange Ltd. (A Commex Technology Group Co.): Between Sept. '2012 - Oct. '2011 as Brand Consultant (Associated with CEO)
Responsibilities:
➢ Marketing Strategy - Brand & Media. Development of Media Plan & Brand Manual, Advtg. creatives
➢ Marcom Collaterals - Creating & Designing, Development & successful launch of Intranet, Employee Newsletter
➢ Identifying, Finalising & appointment of PR, Creative, Media & Digital agency
➢ Organizing events and promotional activities including Digital (internet) media initiatives
Mediaedge CIA India Pvt. Ltd. (A GroupM Co.): Between Nov. '2011 - Sept. '2012 as Sr. Business Director (Reporting to Managing Director)
Responsibilities:
➢ Development of Media Strategy, Client Servicing, Media Planning & buying, successful execution & post evaluation
➢ Spearheading tasks encompassing Brand Management, Target Group defining, Digital (internet) media initiatives
➢ Competition - Tracking & monitoring of activities & spends, Field & Market visits, Mystrey audit
➢ New Business Development, Existing client engagement & enhancement
➢ MICE, Organizing events and promotional activities for various stakeholders within India & abroad
Key Highlights:
➢ 2 Business teams lead by a Business Director each
➢ Total reportees of 9 persons
➢ Handle about 12 clients in India & abroad
Tata Asset Management Ltd. (Tata Mutual Fund): Between Nov. '2006 - Nov. '2011 as Sr. Manager - Marketing (Reporting to Head - Marketing)
Responsibilities:
➢ Marketing Strategy - Brand & Media. Development of Media Plan, successful execution, post evaluation & creative agency co-ordination
➢ Conducting various initiatives across all the branches at over 60 locations encompassing sponsorships, corporate visual identity through website & intranet, various CSR programs
➢ Create promotion & awareness programs viz. brochures, AV's etc. to strengthen the marketing, sales functions
➢ Spearheading tasks encompassing Brand Management including positioning, signage & co-branded visibility options etc. across all locations, Marcom Collaterals content, creating & designing
➢ Competition - Tracking & monitoring of activities & spends, Field & Market visits, Mystrey audit
➢ MICE, Loyalty program. Organizing events and promotional activities for various stakeholders within India & abroad
➢ Establish effective outreach with employees and with investors through publication of a Monthly Newsletter, 1 pagers, Fact Sheet & by other communication channels
Key Highlights:
➢ Average savings of 50% in Media buying with an annual budget of Rs. 10 crores since last 5 years
➢ Handled 15 Mice Groups spread across 9 countries
➢ Successfully organized over 20 corporate offsite relationship programs (within India & abroad), academic events, rewards & recognition programs, project site visits for distributors covering over 1500 personnel. Various industry professionals across various spectrums were engaged
➢ Recipient of 'Appreciation Letter' for successful performance from the Co. amongst top 7 employees
PREVIOUS EXPERIENCE
Organization Designation Tenure
Responsibilities:
➢ Media - Strategy, Planning, Buying, Scheduling, post evaluation
➢ Brand - Strategy, Signage’s & co-branded visibility options, Group tie up’s
➢ Competition - Tracking & monitoring of activities & spends, Field & Market visits
➢ Affinity - Rewards & Recognition programs Contests, Club membership / loyalty program (Meetings, Incentives, Conferences & Entertainment - MICE)
➢ Events - Offsite relationship & goodwill excursions, Sponsorships
➢ New location launch support, New item development - Sales support
➢ Alternate sales channel support
➢ Lead generation, Retail sales Agent recruitment strategy & implementation
➢ Branch Mktg. Officer - Reporting & Training of 19 BSO’s, mystery audit
➢ Mktg. vendors & Service providers management
➢ Public Relations - Manage & project corporate image, disseminate co. news, etc.
➢ Internal communication - Employees / Financial Consultants & Customers through Newsletters & Update
➢ Below the line Advtg. / Communication - Innovations
Modest achievements:
➢ Outdoor & Print Media strategy
➢ Motivation & Recognition concepts such as Club Memberships & Contest’s
➢ Productivity tools - Business Development Diary
➢ Cost optimization - Understanding wastages in spends
The Indian Express Group, Mumbai Asst. Manager (Marketing) May '1998 - Feb. '2001
Swan Nest Business Technologies Ltd., Mumbai Branch Sales Manager Oct. '1992 - Apr. '1998