Ashley Joseph Packiyanathen

Responsible of P & L, forecasting, Overall sales and marketing, B2B sales, business development in the middle east, Turkey and other territories, partner management and vendor management. Other responsibilities include; Relationship management, strategic businesses planning, awareness programs, marketing activities, Receivable/payables management, trade shows and new business execution.

Responsible for forecasting, Overall sales and marketing, B2B sales, business development in the middle east, Turkey and other territories, partner management and vendor management. Other responsibilities include; P & L management, Relationship management, strategic businesses planning, awareness programs, marketing activities, Receivable/payables management, trade shows and new business execution.

• Other responsibilities include; Relationship management, strategic businesses planning such as awareness programs, marketing activities, trade shows and business execution
• Built a key account client base in the middle east and new relationships in KSA & Turkey which produce a sustainable revenue for the company
• Opened 3 new operations in the region namely; Riyadh, Bahrain and Antalya to enable sales growth
• Provided leadership skills in managing the full operation of the lab in Dubai and other mobile labs across region
• Re-constructed the sales process of the company in order to bring smooth flow of the business
• Acquired some of the key clients in the market from the competition with strategic negotiations and relationship skills
• Managed to keep the business afloat in a recession market by strengthening retail sales and focusing on key products
• Created awareness programs such as, participation in trade shows, BTL marketing and training campaigns
• Identified project requirements by establishing personal rapport with potential and existing clients
• Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility

Industry: Consumer Electronics

Chief responsibilities: Responsible of channel sales management in the UAE, stocks allocation, distribution, promotional campaigns, promoter management, vendor relations, retail sales management, sell in and sell through management, after sales service & receivables

• Achieved month on month sales targets and handled a business of USD 4 million per month
• Managed Major brands such as, Cat Mobiles, Lenovo, Apple iPhone, Obi Mobiles, Asus Mobiles in the UAE key retail channel
• Established new key retail channel partners, distributors & dealers and key retail for UAE's top two telecommunication operators Etisalat and Du
• While establishing new key retailers, strengthened existing relationships and built up rapport with them in a short period of time
• Managed over 50 sales personnel to promote/sell through the above brands and motivated the team to achieve the company's objectives

Industry: Luxury Goods & Jewelry

Chief responsibilities: Responsible of branded and generic sales for the jewelry department of the company. Responsible for five sales executives, product development, new business, portfolio management and management

• Achieved an annual budget of USD 20 million in the GCC and other territories
• Managed Major jewelry chain retailers in GCC such as; Damas, Malabar, Joyalukkas, Pure Gold, Al Fardhan, Al Sulaiman, Al Zain, Kooheji, and Sky Jewelry
• Managed a team of 5 Sales Executives and their performances and periodically evaluating of KPI's
• Established 20 new customers in a span of 2 years while developing new products and designs that cater to the respective customers clientele
• Won the best account manager award by selling a newly developed product line to a major retailer in UAE
• Participated in sell in and sell out activities such as, promotional campaigns, retail sales drives, fashion shows, bridal Shows and trade shows.