BUSINESS HEAD
BHATIA BROTHERS
Total years of experience :42 years, 8 Months
Responsible for the solar business in Middle East.
Have established the Solar business from scratch by building a team, developing the supply chain and developing the customer base .
This has resulted in breakthrough reference projects with blue chip clients like Dubal, Emirates Airlines, L&T etc.
Now working on market development in Qatar, Oman etc.
Dec11-Dec '12 PTL Solar FZ LLC Dubai
Chief Operating Officer
• Responsible for operations in Middle East, Africa & India
• P&L responsibility & supervision of all aspects of the company
• Market segments covered include off grid & grid interactive as well as retail
• Developed the group from a 20 member team to over 80 members operating internationally
• Finalized strategic partnerships with major players in retail & launched franchising operations
• Spearheaded entry into markets like India, Qatar, Sri Lanka, Kuwait & Tanzania
• Projects executed in diverse locations in Saudi Arabia, Tanzania & Dubai
July11 - Dec11 Aditya Birla Group (Solar Power Business) Mumbai
General Manager- Operations
• Setting up of MW level PV Power Plants (5 MW & 15 MW)
• Involved in the construction, commissioning and O&M phases
• Supply Chain Management - interaction with vendors for project completion
Jun 08 - June 11 RELIANCE INDUSTRIES LIMITED (Solar Division) Mumbai
Apr 10 - June11 Assistant Vice President - Head Marketing
Jun 08 - Apr 10 General Manager
Handling sales & marketing operations along with logistics for solar photovoltaic modules & systems nationally & internationally
* Established the marketing network in domestic & international markets, involved in product certifications, new customer development & process formulation in India & abroad
* Generated revenues worth Rs.50 Crores annually from various functional locations nationally & internationally
* Established distribution network for solar photovoltaic systems with 30 distributors nationally & 5 distributors internationally
* Managing a team size of 20 people based at various locations - India & abroad
* Increased both market share & profitability growth by 10% annually
* Involved in bagging the largest rooftop project in India a 1 MW project with Thyagaraj Stadium in Delhi
* Involved in India's first 5 MW PV power plant set up in Rajasthan and commissioned in Feb '11
Oct 81 - Jun 08 BHARAT HEAVY ELECTRICALS LIMITED (Electronics Division) Bangalore
Jun 04 - Jun 08 Sr. Deputy General Manager
Jun 00 - Jun 04 Deputy General Manager
Jun 89 - Jun 00 Manager, Sr. Manager
Oct 81 - Jun 89 Engineer, Sr. Engr, Dy. Manager
Handled sales & marketing operations for semiconductors, solar photovoltaic systems & space grade panels for India & abroad.
* Generated revenue worth Rs.100 Crores annually that is 90-100% of the sales targets with a team size of 6 personnel
* Initiated new business setup in Germany & Italy, which contributed Rs.3-5 Crores annually
* Established distribution network of 6 dealers for semiconductor components & network of business associates for solar photovoltaic field in India as well as abroad
* Increased both market share & profitability growth by 10% annually
* Developed clients in excess of 100 that includes State Nodal agencies, Ministry of New & Renewable Energy, IREDA, Electricity Boards & customers in the private sector
* Involved in BHEL's expansion project formulations - PV for 110 MW & Semiconductor to 20000 Nos. capacity
* Executed orders for Lakshadweep, Telecom & Jharkhand Tribal Department worth Rs.69 Crores
* Participated in supply chain improvement by identifying solar wafer & cell suppliers internationally
* Implemented ERP (SAP 4.7) implementation as a Core Team member & developed 5 year perspective plan for Semiconductors & Solar Photovoltaic systems
* Trained in Quality aspects of ISO 9001 and underwent training as a TQM Assessor on the EFQM Business Excellence model in 1995 by CII
* Trained at IIM, Bangalore & HRD Institute, BHEL in Strategic Management
1976 - 81 National Institute of Technology (NIT) Warangal, India Bachelor of Technology (Electronics & Communication)