Ashok Kumar KG

Ideation with programming team - RJ's, Programming Managers &
Programming Head to create seamless integration for onair
properties & brand solutions
Co-creating ideas with creative team - Producers, Copywriters, Art
Director to develop larger IP's
Responsible for 'Concept to Execution' of brand campaigns, client
led campaigns, onair & onground properties
Introduced brand solutions & helped double activation revenue
Handling a team of 2 direct reportees & multiple external agencies

Creative Strategist, planning and implementing integrated brand solutions for key clients
Make Client pitches
Building and Maintaining high standards for creative output
Handling a team of promo producers, copy writers & creative strategists across different geographies

Strategizing & Conceptualizing the Integrated brand solutions for key clients
Make creative pitches to top management
Develop & plan media innovation & consumer experiences

• Advertising Account Planning for Client
• Developing Marketing Communications
• Co-ordinate with all respective teams to ensure smooth execution of work (from design to production stage)
• Market Research & Competition landscape study
• Manage overall project scope/budget, schedules and delivering on revenue goals
• Perform annual performance reviews, guide and mentor staff
• Manage overall account revenue projections and profitability

• Account Planning
• Developing Marketing Communications
• Understand Client's Industry & Competition inorder to identify SWOT & devise strategy to address them
• Foster and supervise a positive client/agency relationship in order to grow client business opportunities

• Supervised and executed a Corporate film for Eastern Masalas
• Conducted a Competition study of Aachi Masalas in Madurai and Chennai market
• Conducted a Retail audit in Kerala for Eastern Masalas
• Involved in launch communication of ‘The Central Park’ and ‘ Poes House’ in Chennai for Lancor properties
• Worked closely with vendors to achieve tight printing collateral deadlines

Developed Internal Communications Model
Developed Intranet learning portal

Conducted a Quantitative research on Neem Toothpaste, helping brand team to understand consumer perception and attitude towards brand/category.