مجموع سنوات الخبرة: 20 سنوات, 0 أشهر
سبتمبر 2017
إلى حتى الآن
Head Marcom & Activation
في Radio Mango - Malayala Manorama
البلد :
الهند - كيرالا
Ideation with programming team - RJ's, Programming Managers &
Programming Head to create seamless integration for onair
properties & brand solutions
Co-creating ideas with creative team - Producers, Copywriters, Art
Director to develop larger IP's
Responsible for 'Concept to Execution' of brand campaigns, client
led campaigns, onair & onground properties
Introduced brand solutions & helped double activation revenue
Handling a team of 2 direct reportees & multiple external agencies
Programming Head to create seamless integration for onair
properties & brand solutions
Co-creating ideas with creative team - Producers, Copywriters, Art
Director to develop larger IP's
Responsible for 'Concept to Execution' of brand campaigns, client
led campaigns, onair & onground properties
Introduced brand solutions & helped double activation revenue
Handling a team of 2 direct reportees & multiple external agencies
يناير 2015
إلى أغسطس 2017
Regional Head - Creative Solutions & Services
في Reliance Broadcast Network Limited
البلد :
الهند - بنغالورو
Creative Strategist, planning and implementing integrated brand solutions for key clients
Make Client pitches
Building and Maintaining high standards for creative output
Handling a team of promo producers, copy writers & creative strategists across different geographies
Make Client pitches
Building and Maintaining high standards for creative output
Handling a team of promo producers, copy writers & creative strategists across different geographies
سبتمبر 2010
إلى ديسمبر 2014
Deputy Manager - Integrated Brand Communications & Experiences
في The Times Of India
البلد :
الهند - بنغالورو
Strategizing & Conceptualizing the Integrated brand solutions for key clients
Make creative pitches to top management
Develop & plan media innovation & consumer experiences
Make creative pitches to top management
Develop & plan media innovation & consumer experiences
أغسطس 2007
إلى أغسطس 2010
Manager Brand Communication
في Mudra Communications
البلد :
الهند - بنغالورو
• Advertising Account Planning for Client
• Developing Marketing Communications
• Co-ordinate with all respective teams to ensure smooth execution of work (from design to production stage)
• Market Research & Competition landscape study
• Manage overall project scope/budget, schedules and delivering on revenue goals
• Perform annual performance reviews, guide and mentor staff
• Manage overall account revenue projections and profitability
• Developing Marketing Communications
• Co-ordinate with all respective teams to ensure smooth execution of work (from design to production stage)
• Market Research & Competition landscape study
• Manage overall project scope/budget, schedules and delivering on revenue goals
• Perform annual performance reviews, guide and mentor staff
• Manage overall account revenue projections and profitability
أبريل 2006
إلى يوليو 2007
Account Executive
في Ogilvy & Mather
البلد :
الهند - تشيناي
• Account Planning
• Developing Marketing Communications
• Understand Client's Industry & Competition inorder to identify SWOT & devise strategy to address them
• Foster and supervise a positive client/agency relationship in order to grow client business opportunities
• Developing Marketing Communications
• Understand Client's Industry & Competition inorder to identify SWOT & devise strategy to address them
• Foster and supervise a positive client/agency relationship in order to grow client business opportunities
ديسمبر 2005
إلى أبريل 2006
Client Servicing Trainee
في Fountainhead Communication
البلد :
الهند - تشيناي
• Supervised and executed a Corporate film for Eastern Masalas
• Conducted a Competition study of Aachi Masalas in Madurai and Chennai market
• Conducted a Retail audit in Kerala for Eastern Masalas
• Involved in launch communication of ‘The Central Park’ and ‘ Poes House’ in Chennai for Lancor properties
• Worked closely with vendors to achieve tight printing collateral deadlines
• Conducted a Competition study of Aachi Masalas in Madurai and Chennai market
• Conducted a Retail audit in Kerala for Eastern Masalas
• Involved in launch communication of ‘The Central Park’ and ‘ Poes House’ in Chennai for Lancor properties
• Worked closely with vendors to achieve tight printing collateral deadlines
يوليو 2004
إلى ديسمبر 2005
Officer - Team Leader
في Abn Amro Central Enterprise Services
البلد :
الهند
Developed Internal Communications Model
Developed Intranet learning portal
Developed Intranet learning portal
ديسمبر 2003
إلى مارس 2004
Project Trainee
في TBWA
البلد :
الهند - تشيناي
Conducted a Quantitative research on Neem Toothpaste, helping brand team to understand consumer perception and attitude towards brand/category.
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