Ashraf ElGuindi

- Working with the big 4 and others in multiple leadership roles. Covering many industries: Retail, Distribution, Education, IT, Services and others through short and medium term assignments
- Member of the board, advisory and planning committees. Helping organizations to develop and execute their activities, so organizational goals are achieved on time.
- working with the policy advisors after successful implementation of plans and policies.
- provide guidance to the organizations on different subject matters. Study the drafted policies and check the availability of resources to prepare the work plans and the order for executing every activity. Bridge the gap between planning and implementation.
- Synchronize activities of the key projects’ teams and direct them towards achieving their individual and organization goals. Study the market trends and make appropriate changes to the set plans and policies as per the prevailing trends.
- Provide guidance to the organization on several legal, marketing and finance aspects, as required for the development of the overall plan perform root cause analysis in case the departments are failing in achieving their goals.
- Organizations’ references can be provided

Lumina Sound & Light, Consumer Electronics, Retail, February 2011 - Present, Egypt Objective was to create the company Start-up structure and processes for Product, Sales, Marketing, Retail Operation and services support. Remarkable Start-up market share was achieved. Overachieved Start-up business plan, 100% Year to Year Growth and a break-even position in two years then Achieved 50% Growth for third year.

Ma’arif for Education and Training, from Jan 2010, Riyadh, Saudi Arabia f
Leading the Large education and training firm, reporting to the Board. Full responsibility on all lines: Academic, Business Development, Finance, HR, IT, Projects. Accountable for Revenue, Profit, Investments, projects, Business Development, New Build and Budget.
Prime Objective was to prepare the company for an IPO through creating a full enterprise structure.
Ma’arif for Education & Training is the largest owner and operator of private schools in Saudi Arabia. Ma’arif owns 16 private campuses with over 70 schools across the country, providing (“K-12”) education to both boys and girls, following international ( IB & IGCSE ) and Saudi curricula ( Normal & Advanced ) .
Close to 23, 000 students - Grown from 21000 - were enrolled across its campuses, with over 2600 Personnel (teachers & Admin).
- Managed to achieve impressive 24 % Year to Year EBITDA Growth
- Concluded major account planning sessions to build and execute mission, vision, key areas, action plans with cost and return.
- Created Marketing Dep. and Call Center with parents’ acquisition focus and achievement
- Completed corporate organization structure ( VP’s, Director, GM’s, HR, PR )
- Started Business development in 3 major areas : Extraction, creation and innovation
- Completed all 2010 projects and kicked off 16 long-term ( 2-5 years ) building programs
Made continuous improvement to Academic results with dedicated resources focusing on effective measurements’ techniques.

As Vice president of IBM LOB in Saudi Arabia, Sales & Marketing, from Jan 2009, he had Full Commercial & Business authority with Senior Executives’ coverage and interface, customer satisfaction, Internal / external support and key strategic planning.
He also maintained focus on creation of Sales & Services functions with skills, growth plans, offerings, infrastructure, processes, policies, procurement, Admin, Fulfillment, operations, business development and market share increase. LOB Revenue was doubled to 150 MUS$
He also covered the Responsibility of all Marketing and Corporate Communications activities and budget.
He practiced and excelled in Effective People Management responsibilities including leading Regional Managers, Marketing Communications Manager, Finance, HR, Fulfillment, Purchasing staff, Business Practices, contracts and collection, Administration Staff, Technical Professionals, and Sales Specialists / Consultants (total 155 high level professionals).
His scope included developing and implementing plans for: Organization Structure, Training, performance appraisals, salary administration, awards, personnel policies, reporting, and new hiring for necessary skills, motivation and objectives’ setting.
Sustaining corporate culture and high morale amongst over 45 different nationalities.
Ashraf carries the Net profit target responsibility by setting Pricing disciplines, interface to business partners and vendors (including agreements negotiation and business relationship), His offerings covered all customer sectors : Major Telecommunications and Telco Operators, Education, Banking, Government, Oil & Gas, Distribution, Airlines, Defense, …..through Total Solution and business process design.
Ashraf was the Executive sponsor for all internal IT activities and led SAP ERP Migration project covering HR / Finance/ Projects / Distribution modules as well as Opportunity Management System (CRM) Development project.
He performed Leadership to several investment programs: Saudization, Competency centers, education and others. Ashraf was reporting to President and Board of Directors.

He had Full Commercial & Business authority for all the GCC, Levant and Middle East countries.
He developed and executed the Creation of SBM Distribution Channels Operation and Revenue attainment. Carrying the Full Business case and investment case till execution and operation; creating of the structure and IS support applications (CRM, & Billing) and systems, Stock Operations and controls, Resellers and Business Partners selection, motivation and contracting.
He also created the Direct Marketing Operations and Marketing Communications activities
He contributed to the total ISO9000 qualification and IBM bronze market driven quality achievement and was Deputy General Manager as required
He was able to achieve remarkable market targets for revenue and net profit:
1996 achievement was 50 MSR, growing up to 1999 achievement at 210 MSR. Developed plans to create new Go-To-Market models of SBM Distribution function (1996) and SBM Channels (1997) and SBM Direct Marketing (1999).

As Location Manager for Eastern province and Petroleum Industry Solutions Unit Country Manager, from Jan 1994, with full Commercial and Business authority for Saudi Arabia inclusive of Saudi Aramco (Largest IBM customer in the Middle East and Africa). He focused on creation of Petroleum Industry Solutions & Services Unit with organizational structure, skills, offerings, infrastructure, processes and market share increase. Over 90 professionals were reporting to Ashraf. Total Revenue was trippled to 74 MUS$
He participated in several quality circles and acted as deputy General Manager as required

As Location Manager for Eastern province and Petroleum Industry Solutions Unit Country Manager, from Jan 1994, with full Commercial and Business authority for Saudi Arabia inclusive of Saudi Aramco (Largest IBM customer in the Middle East and Africa). He focused on creation of Petroleum Industry Solutions & Services Unit with organizational structure, skills, offerings, infrastructure, processes and market share increase. Over 90 professionals were reporting to Ashraf. Total Revenue was trippled to 74 MUS$
He participated in several quality circles and acted as deputy General Manager as required