Ashraf Sadek, Field Manager - Data Acquisition Consumer Insights

Ashraf Sadek

Field Manager - Data Acquisition Consumer Insights

Nielsen

Location
Egypt - Cairo
Education
Bachelor's degree, International Business Administration
Experience
17 years, 4 Months

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Work Experience

Total years of experience :17 years, 4 Months

Field Manager - Data Acquisition Consumer Insights at Nielsen
  • Egypt - Cairo
  • My current job since January 2015

Managing the team and driving to provide end-to-end business management for all Consumer Insights projects involving Data Acquisition (DA); take complete ownership of business in the context of resourcing, quality, cost and timelines.

•Projects to be completed within the required time, approved budget and to the required quality standards.
•Responsible for resource levels and achieving deliverables within each project.
•Resolve all queries/ issues as they arise as a matter of priority.

Junior Campaign Measurement & Performance Lead at Wunderman
  • Egypt - Cairo
  • August 2012 to December 2014

The Junior Campaign Measurement & Performance (CMP) Lead in the Sales & Marketing Service Center (SMSC) is supporting the marketing community by assisting the CMP Lead in providing insights into the best available data, tools, and services for executing customer campaigns. The Junior CMP Lead is involved in campaign planning, execution, reporting and analytics.

Marketing Analyst at Air Liquide
  • Egypt - Cairo
  • January 2007 to August 2012

• Produces Sales & Marketing reports & analysis.
• Conducting market research, preparing and submitting the reports to the board.
• Monitors & reports on sales and profits evolution from previous year to another.
• Prepares budget, forecasts and mid-term business plan.
• Contributes to Indicators, Dashboards & Reporting tool enhancement.
• Create, maintain and organize marketing communication tools: Brochures, Price lists, Ads, Seminars, etc…
• Supervising all the outsourcing Marketing Campaigns.
• Work deeply in strategic studies and presentations.
• Responsible for Market share and segmentation analysis.
• Monitors which product & accounts are adversely affecting company results either positively or negatively.
• Develop and maintain the Company's official website; keep site content updated in coordination with the webmaster.
• Consolidates opportunities portfolio, new business signatures or lost.
• Performs pricing analysis and assists Marketing in developing pricing strategies.
• Centralizes all information available about the market and Identifies market potentials.
• Create, monitor and responsible for all the E-business Sales & Marketing tools.
• Follows the Sales & Marketing action plans.

Education

Bachelor's degree, International Business Administration
  • at Sadat Academy For Management Sciences (Canadian Section)
  • June 2006

GPA : 3.0 Very Good The bachelor is Under the Supervision of "University of New Brunswick - Canada". Member, in SIFE - a non profit charity organization - SAMS, 2004.

Specialties & Skills

Strategic Studies
Microsoft Office
Marketing Research
Marketing Analysis
Writing
Microsoft Office
Microsoft Excel

Languages

Arabic
Expert
English
Expert

Training and Certifications

Training (Certificate)
Date Attended:
September 2011
Valid Until:
September 2011
Training (Certificate)
Date Attended:
May 2010
Valid Until:
May 2010
Training (Certificate)
Date Attended:
March 2009
Valid Until:
March 2009
Training (Certificate)
Date Attended:
August 2008
Valid Until:
August 2008

Hobbies

  • Football
    • Football Team Captain, Manor House School 1995-2000. • Football Team Player, Sadat Academy, 2002-2006. • Football Shooting Club Team Captain, 1997-2000.