أشرف حسين محمد علي عوض الله

Summary of Current Responsibilities:-
To the company
- Develop and implement company sales and distribution strategies.
- Analyze sales trends of company brand Vs. the competitors
- Coordinate with marketing for launches and relaunches of new products and new packs.
- Coordinate with marketing for demand forecast as well as putting sales targets on a monthly, quarterly, and annual basis.
- Coordinate with the financial management of invoices, debtors, and audits.
- Manage, analyze, and evaluate the company's agent's work in the governorates.
- Trace and propose any new business opportunities.
- Prepare the annual balance of the branches 1 manage
To the Sales staff:
- Ensure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required for the business.

To the company
- Develop and implement the company sales, Customer Service, and distribution strategies.
- Analyze sales trends of the company brand Vs. the competitors
- Prosed launches and relaunches of new products
and new packs which market is needed.
- Coordinate with marketing for demand forecast as well as putting sales targets on a monthly, quarterly, and annual basis.
- Coordinate with the financial management of invoices, debtors, and audits.
- Manage, analyze, and evaluate the company's agent's work in the governorates.
- Trace and Propose any new business opportunities.
- Prepare the annual balance of the branches 1 Manage.
- Preparing and following up on the implementation of seminars for new plumbers to introduce the company’s products to new agents and dealers.
- Preparing and processing promotional offers for dealers and plumbers, whether new or customers, on a monthly and quarterly basis, to reach planned expansion and sales.
- Follow up on the performance of the first agents, merchants, and plumbers and make a plan to reach the planned growth towards them by visiting them with a fixed and periodic visit plan and making special offers for them.
To the Sales staff:
- Ensure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required for the business.

Summary of Current Responsibilities:-
To the company
- Develop and implement company sales and distribution strategies.
- Analyze sales trends of company brand Vs. the competitors
- Coordinate with marketing for launches and relaunches of new products and new packs.
- Coordinate with marketing for demand forecast as well as putting sales targets on a monthly, quarterly, and annual basis.
- Coordinate with the financial management of invoices, debtors, and audits.
- Manage, analyze, and evaluate the company's agent's work in the governorates.
- Trace and propose any new business opportunities.
- Prepare the annual balance of the branches 1 manage
To the Sales staff:
- Ensure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required for the business.
Achievments :-
Maximizing Distribution and turnover for the company. Open new areas: Sohag, Minia, Bany Swief, Faiyuom, Giza, Mid and South Of Cairo, Finally Sharkia & Gharbia.

Summary of Current
Responsibilities To the company
- Develop and implement the company sales and distribution strategies.
- Analyze sales trends of company brand Vs. the competitors
- Coordinate with marketing for launches and relaunches of new products and new packs.
- Coordinate with marketing for demand forecast as well as putting sales targets on monthly, quarterly and annually basis.
- Coordinate with financial management of invoices, debtors and audits.
- Manage, analyze and evaluate the company's agent's work in the governors.
- Trace and Propose any new business opportunities.
- Prepare the annual balance of the branches 1 manage
To the Sales staff:
- Insure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required to the business.

- Dealing with 31 international companies (Nestle, Bel, Heinz ..etc) to supply the products of the company and put the dealing conditions with them.
- Put the annual sales Budgets to its client companies and follow up it.
- Put the annual Marketing plans share with their companies.
- Put the product prices in the Libyan market .
- Follow all the competitors in the Libyan market.
- The implementation of all marketing activities for companies contracting in accordance with the plans for it.
- Put the annual budget of expenses and follow up the deviations .
- Put the sales organization structure and developed to exploit any new selling opportunities .
- Submit all of reports to the contracting companies about the monthly sales and stocks and getting them acquainted with the most important events of the month and respond to their questions in it.
- Follow-up sales performance for the implementation of plans realizable required .
- Assessment of device sales to determine the level of performance and how to develop it .
- Follow-up weekly validity of existing products for the disposal of any stagnant stocks.
- Follow-up the performance of the senior wholesale customers and markets on a regular basis, as well as determine the efficiency of coverage I have retail customers .
- Follow-up cash flow for the collections and make sure there are no arrears .

Summary of Current
Responsibilities To the company
- Develop and implement the company sales and distribution strategies.
- Analyze sales trends of company brand Vs. the competitors
- Coordinate with marketing for launches and relaunches of new products and new packs.
- Coordinate with marketing for demand forecast as well as putting sales targets on monthly, quarterly and annually basis.
- Coordinate with financial management of invoices, debtors and audits.
- Manage, analyze and evaluate the company's agent's work in the governorates.
- Trace and Propose any new business opportunities.
- Prepare the annual balance of the branches 1 manage
To the Sales staff:
- Insure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required to the business.

To the company
- Develop and implement the company sales and distribution strategies.
- Analyze sales trends of company brand Vs. the competitors
- Coordinate with marketing for launches and relaunches of new products and new packs.
- Coordinate with marketing for demand forecast as well as putting sales targets on monthly, quarterly and annually basis.
- Coordinate with financial management of invoices, debtors and audits.
- Manage, analyze and evaluate the company's agent's work in the governorates.
- Trace and Propose any new business opportunities.
- Prepare the annual balance of the branches 1 manage
To the Sales staff:
- Insure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required to the business.

Achievments :-
- Increased retail audit from 40 % to 65 % in greater Cairo.
- lunching Fern Butter for the first time in Egypt.
- Lunching Amira Ghee with a gift undercover as the greatest promotion for the life of Amira.

To the company
- Develop and implement the company sales and distribution strategies.
- Analyze sales trends of company brand Vs. the competitors
- Coordinate with marketing for launches and relaunches of new products and new packs.
- Coordinate with marketing for demand forecast as well as putting sales targets on monthly, quarterly and annually basis.
- Coordinate with financial management of invoices, debtors and audits.
- Manage, analyze and evaluate the company's agent's work in the governorates.
- Trace and Propose any new business opportunities.
- Prepare the annual balance of the branches 1 manage
To the Sales staff:
- Insure that sales and distribution targets are met.
- Develop and implement sales training plans for the sales force.
- Ensures the welfare of the sales force.
- Develop and update suitable sales organization required to the business.
Achievments :-
-put new strategies for incentives for distributors & plumbers.
-reorganizing all company ( new staff ).
- maximizing the sales 4 times in 3 years.
- create a call center for customer service and a handheld for representatives.
- Built a loyalty program for distributors by Annual trips to Turkey.
- Maximize Kessel sales from zero to a respected brand.

Implement distributors system for a first time in Rashidi El - Mizan Company
Achievments :-
-Applying 11 agents to retail the company's products for the first time in the company's history .
- Reaching coverage of more than 90% of Upper Egypt retail customers within 3 months from the date of starting work.
- Proposing two products: bar Halawa and tahina sachet, implementing them and reaching the highest coverage with them, which brought about a fundamental change in the market

Implement distributors system for a first time in this Company .
Achievments :-
- Achieving the highest sales for a representative at the level of Egypt during my period of work in the company.
- Collecting 1.5 million pounds in bad debts from customers in Upper Egypt.
- Proposing to open a branch of the company in Assiut and moving from it instead of the campaign system, which was what was implemented at the moment it was proposed.

-Operating the company's first agent in Minya in southern Minya and achieving sales 4 times that of the previous one. Likewise, proposing a second agent in northern Minya added sales 3 times what was achieved in the first.
- Achieving the highest spread of all the company’s products in the governorates of Minya, Beni Suef, and Fayoum.
- Occupying first or second place at the latest in all of the company’s sales competitions at the level of the Upper Egypt region throughout the period of my work in the company.