Ashwaq أبو عيشة

- Leading the digital marketing team; managing team daily tasks (SEM, PPC, SEO, social media, newsletter ..etc ), coordinating with other teams ( Developers and designers and product managers ), allocating budgets for marketing campaigns and other team activities.

- Managing Digital Marketing Campaigns for Internal Products and for Mobile Operators and Governments Ministries ( Mobily, Saudi Health Ministry, etc … )

- PPC Adverting ( Adwords, Admob, Facebook, Youtube )

- Building distribution and virality strategies.
- Preparing Marketing plans/proposals, Market research for Websites and Mobile Applications
- Preparing paid advertising plans.

- Preparing SEO services proposals.
- Keyword Analysi
- SEO (Search Engine Optimization) Strategies
- Technical SEO (Preparing Technical SEO Document for each site)
- Social Media Optimization and Marketing (SMO/SMM)

- Internal SEO Training
- Internal Adwords Training

- Web/Mobile apps growth tracking and analysis
- Competition analysis
- Internet Market Research

 Managing Marketing Campaigns on serveral ad networks ( Facebook, Google Adwords, Admob, etc … )
 Building distribution and virality strategies.
 Keyword Analysis
 SEO (Search Engine Optimization) Strategies
 Technical SEO (Preparing Technical SEO Document for each site)
 SEO Copywriting/Editing
 Building backlinks and handling directory submissions.
 Social Media Optimization and Marketing (SMO/SMM)
 Competition analysis
 Internet Market Research
 Preparing SEO services proposals.

Projects:
1. http://Fatooosh.com (One of N2V investments):
o Online Marketing Consultant (Head of marketing team).
o Building and Executing Fatooosh Launch Campaign.
o Calculating and estimating Cost and Targets for 5 months based on intensive research and detailed/realistic numbers.
o Managing Online ads on ( Admob, Adwords and Facebook, Inmobi)
o Building thousands of backlinks.
o Intensive keyword research.
o Building SEO technical document.

2. http://jameleh.com
o Founder and CEO, funded by N2VLabs.
o Managing Facebook ads; getting High paid traffic with too low bid price (CPC 0.03 )
o Increase Organic traffic to be more than 80% of the total traffic

3. http://arabiaapps.com
o Get site results from Google Results Page 10 to Page 1.
o Increate Organic traffic by 70%.
o Increase Page Rank to be 2 currently

4. http://sa7.at
o Increase Organic traffic by 60%
o Increase Page rank to be 3 currently

- Islam site manager http://islam.maktoob.com
- Link building and SEO
- Managing Google Analytics and Yahoo Analytics (Generating analysis and Data analysis )
- Building strategies for sites improvements.

 Keyword analysis
 Preparing Technical SEO documents.
 Directory submissions.
 Managing Google Analytics (Generating analysis and Data analysis)
 Building strategies for sites improvements.

Projects:
 http://maktoob.com
o Managing some channels before Yahoo!Maktoob acquisition.

 http://m3com.com.sa (STC web portal)

o Managing most of the portal channels
o Handling co-ordination among STC, web operations team and development team at Maktoob.
o Scrum Master.
o Manage Ads on the portal.
o At the beginning traffic gained by big marketing campaign but after Applying SEO Strategies:
- Increase traffic by 70%
- Get search results to Google Page 1 results page.
- Win search competition on some of our feeds providers.