Asif Anwer

• Managed IMT/LMT key accounts including Metro, Carrefour, SPAR, Condis & Imtiaz Provision Stores.
• Handled annual agreements, commercial terms, and business plans.
• Analyzed sales performance by customer, region, brand and SKU.
• Used SAP S/4HANA SD Module for order processing and tracking.
• Ensured stock availability in coordination with Planning & Supply Chain.
• Coordinated with Finance for claims, invoices, and promotional settlements.
• Developed promotion plans and executed in-store activities.
• Monitored budgets, stock levels, and sales forecasts.

• Managed day-to-day business operations and process improvement initiatives.
• Met and exceeded sales targets for assigned products or territories / Zone & Regions.
• Prepared sales reports and forecasts for management.
• Analyzed data and compiled reports to support decision-making.
• Managed Field Force monthly expenses and distributor claims.
• Collaborated with marketing teams to develop effective promotional strategies.

• Managed the entire sales operations of the Powder & Pasteurized Division.
• Managed day-to-day business operations and process improvement initiatives.
• Met and exceeded sales targets for assigned products or territories / Zone & Regions.
• Prepared sales reports and forecasts for management.
• Analyzed data and compiled reports to support decision-making.
• Managed Field Force monthly expenses and distributor claims.
• Collaborated with marketing teams to develop effective promotional strategies.

• Directly reported to the COO on monthly primary and secondary sales, brand-wise margins, and comparisons with all
expenses.
• Managed day-to-day business operations and process improvement initiatives.
• Met and exceeded sales targets for assigned products or territories / zone & regions.
• Prepared sales reports and forecasts for management.
• Analyzed data and compiled reports to support decision-making.
• Managed Field Force monthly expenses and distributor claims.
• Reconciled the distributor ledger and followed up for overdue payment recovery.

• Managed marketing material production (POS).
• Maintained customer databases and monitored competitor activity.
• Developed and managed marketing budgets, ensuring effective allocation of resources.
• Monitor and reported on the performance of marketing campaigns.

• Managed accounting operations.
• Handled Budgeting and forecasting.
• Monitored and managed cash flows to ensure the company could meet its financial obligations.
• Established and maintained internal controls to safeguard company assets and ensure accuracy.
• Worked with other departments on financial matters.

• Managed accounting operations
• Maintain accurate accounting records and files.
• Reconcile financial discrepancies by collecting and analyzing account information.
• Conduct internal audits and risk assessments.
• Work with other departments on financial matters.