Group Manager Online and Web Services
Geo Television Network
Total years of experience :30 years, 9 Months
• Managed and completed numerous website projects of Geo-Jang Media Group including Pakistan's leading websites - www.geo.tv, www.jang.com.pk, www.thenews.com.pk etc.
• Managing the on going operations after successfully closing the above mentioned projects to ensure 24x7 smooth operation of the various functions involved in the websites and social media collateral update of Geo-Jang Group
• Strategic Consulting, including business plan & sales strategy development
• Developed brand strategy and deployed various tools to analyse user behavior for evolving better UI (user interface) and UX (user experience)
• Involved in Social Media strategy for maximum user-engagement and timely updates on the SM collateral of the media house
• Strong brand development, web site traffic growth, web site UX and UI and introduction of active and passive advertising revenue
• Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions
• Program Management - Entail overseeing, managing and assisting our web projects and operations with designing, building, and maintaining cutting-edge web infrastructures, features and enhancements
• Develop and execute strategies to increase and optimize new visitor traffic and quality UGC (user generated content) by strong integration with Social Media
• Optimize Google AdSense / AdWords to give intelligent promotion to the products and strategizing ads placement to maximize revenue opportunities
• Work with the news, content and marketing directors & managers to establish a roadmap that can be turned into a project plan with costs and scope
• SEO of all websites within our umbrella with the help of the web development and optimization team
• Benchmark KPI’s against industry when applicable to help take decisions
• Establish, optimize, and manage user relations and experience metrics (using Google Analytics, ChartBeat, Effective Measure etc. ) around information, user experience
• Staying on top of the latest trends in web design and relevant technologies to think out-of-the-box to provide value to the visitor/customer while delivering compelling ROI
Achievements:
• Planned projects for, executed, delivered and managed the most popular and highest ranked website in Pakistan that are prime access point to Pakistan related news from across the globe.
• Geo.tv was among the Top 500 most accessed sites across the globe on Pakistan’s general election day 2013 and served successfully up to 30 times the traffic, crossed 1 Million Unique Visitors/day and 5 Million Page Views/day in 2 consecutive days.
• Enabled the fastest and most reliable news updates in Pakistan with efficient system flow design
• Project of Live video and audio streaming of Geo News, Cricket World Cup etc. with time-shift and on-demand, over CDN like Amazon Cloud and Internap.
• Successfully mitigated several DDoS attacks besides SQL Injections, XSS, brute-force attacks.
• To simultaneously enable Smart Phones, Tablets and Desktops, launched Pakistan’s first Responsive News website - www.geo.tv in 2012.
• Set up live streaming in a few hours notice and made Geo News available to viewers for 77 days when Geo News was blocked by the government in 2007
• A large list of satisfied internal clients who required micro-websites and social media activitism
• Conceptualized and launched Pakistan’s first e-Paper Daily Jang with Multimedia content.
• Optimized websites for revenue to increase manifold over last five years by synergizing content and ad inventory.
• Managed and assisted our web projects and operations with designing, building, and maintaining web infrastructures, features and enhancements
• Develop and execute strategies to increase and optimize new visitor traffic and quality UGC (user generated content)with deep integration with Social Media
• Affiliate Programs like ValueClick, Amazonetc, to give intelligent promotion to the products and strategizing ads placement to maximize revenue opportunities
• Work with the news, content and marketing directors & managers to establish a roadmap that can be turned into a project plan with costs and scope
• SEO of all websites within our umbrella with the help of the web development and optimization team
• Benchmarking our KPI’s against industry when applicable to help in taking further decision
• Client interaction for new projects from various units of the Group.
• Establish, optimize, and manage user relations and experience metrics (using Google Analytics and other statistical tools etc. ) around information, user experience
• Follow latest trends in web design and relevant technologies to think out-of-the-box to provide value to the visitor/customer while delivering compelling ROI
• Deployed business computing in Daily Jang, Karachi by acquiring hardware, developing MIS for Administration Department to achieve faster results and smooth operations
• Computerized Salary Slip backed up by complete Payroll System using RDBMS on VB + FoxPro which was fully compliant with Pakistan Newspapers Wage Board Award 1992 and 1996
• Centralized scattered data of Jang Group Admin and Accounts enabling various users to become more efficient with the automation of certain operations that earlier took several days.
• First HRMIS for Contracts, Hiring, Medical facility management in 1994
• Introduced Email and Internet for business use in the group in 1995
• Responsible for business process and software system requirements, analysis, design, documentation, development, and end-user testing for applications.
• Creation of complex queries, using multiple tables consisting of millions of records, for advanced analysis and research.
• Optimization and development of MSSQL databases and tables used for research and back-end application data storage.
• Played an active role in initiating, planning executing, monitoring & controlling and closing the project for establishing Internet Department to develop and maintain group websites in-house
• Maintained and developed modules for the database applications used for container inventory management and other office chores related to movement of containers.
• Worked on connecting the local MIS with the global network of the company to enable real time data synchronization across all COSCO agents in the world.
• Took care of daily computer operations and support