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Asma Shaikh, Founder Director

Asma Shaikh

Founder Director·ShuHaRi Trainers & Digital Marketing Consultants LLP

India

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 9 months

Founder Director

June 2016 - Present

ShuHaRi Trainers & Digital Marketing Consultants LLP

Kolhapur, India

I found this job using Bayt.com

June 2016 - Present

•Founded and currently manage a thriving Digital Marketing Consultancy and Training company in Maharashtra, India.
•Successfully established the business from the ground up, including securing investment, selecting a prime location, and setting up essential infrastructure.
•Led and completed a high-impact marketing project for a UAE-based company, showcasing expertise in international markets.
•Developed and delivered comprehensive training programs on Digital Marketing for college students and professionals, enhancing their skills and employability.
•Transitioning into roles such as Digital Marketing Trainer, Business Development Director, Marketing Director, Software Sales Director, and Sales Manager, leveraging extensive experience in digital marketing and business growth.
Company industry:
Advertising
Job role:
Information Technology

Business Development Manager

May 2014 - July 2015

Cognition Inc

India

May 2014 - July 2015

• Spearheaded the promotion of IT products and services through targeted bulk email campaigns and dynamic social media marketing strategies.
• Conducted comprehensive market research to identify and analyze potential prospects, enhancing lead generation efforts.
• Successfully identified and nurtured new leads for IT products and services, contributing to increased sales opportunities.
• Developed and maintained a robust database of qualified leads through strategic referrals, telephone canvassing, and effective cold calling for software solutions and staff augmentation services.
• Crafted compelling email content and designed engaging PowerPoint presentations to effectively showcase company products and services, driving stakeholder interest.
Job role:
Management

Marketing Specialist

September 2014 - December 2014

Kaizen

Abu Dhabi, United Arab Emirates

September 2014 - December 2014

•Developed engaging marketing brochures and flyers to effectively communicate IT service offerings.
•Collaborated with IT Directors and VPs from government agencies and private companies, delivering impactful presentations on newly launched IT services.
•Showcased expertise in Web and Custom Application Development, Product Development, Online Marketing, and Mobile Application Development.
•Conducted thorough research to create a targeted lead database, leveraging social media platforms for enhanced outreach.
•Focused on building a comprehensive lead database specifically for the UAE region, driving regional business growth.
•Promoted IT services at industry events and training sessions, enhancing brand visibility and generating new business opportunities.
Company industry:
IT Services
Job role:
Marketing and PR

Asst. Online Business Development Manager

June 2011 - February 2012

India

June 2011 - February 2012

• Spearheaded online marketing initiatives to promote software products, enhancing brand visibility.
• Strategically increased web traffic by implementing diverse digital marketing strategies.
• Executed targeted ad postings across multiple classified websites, driving engagement.
• Developed compelling ad content that resonated with target audiences.
• Researched and registered new classified websites to expand outreach.
• Extracted and qualified leads from various sources, including emails and ad responses.
• Leveraged Facebook chat to effectively promote software products and engage potential clients.
• Managed and cultivated business relationships through dynamic social media platforms, contributing to overall growth.
Job role:
Other

Relationship Lead

July 2009 - November 2010

Canvera Digital Technologies

India

July 2009 - November 2010

•Managed and nurtured relationships with Channel Partners, driving revenue growth by motivating them to sell Canvera products.
•Conducted comprehensive market research to analyze product feedback and assess competitor strategies.
•Engaged in B2B sales, effectively promoting products through strategic partnerships.
•Successfully retained lost customers and expanded existing business with partners, enhancing overall performance.
•Inspired and motivated partners to actively promote company products, fostering a collaborative sales environment.
•Executed upselling and cross-selling strategies to maximize revenue opportunities within the partner network.
Company industry:
Photography
Job role:
Management

Process Executive

October 2007 - January 2009

Infosys BPO Limited

India

October 2007 - January 2009

• Engaged with customers through various channels, including phone and email, to address inquiries and provide exceptional service.
• Developed strong relationships with clients, enhancing customer satisfaction and retention.
• Utilized CRM tools to maintain accurate account information and track customer interactions.
• Collaborated with cross-functional teams to identify customer needs and deliver tailored solutions.
• Leveraged communication skills to effectively convey product knowledge and drive customer engagement.
• Contributed to process improvements that streamlined account maintenance and enhanced service delivery.
• Demonstrated adaptability and a proactive approach in resolving customer issues and fostering loyalty.
Company industry:
IT Services
Job role:
Accounting and Auditing

January 2006 -

Hindalco Aditya Birla Group

India

January 2006 -

• Developed and implemented online marketing strategies that significantly enhanced brand visibility and customer engagement.
• Analyzed market trends and consumer behavior to optimize marketing campaigns and drive sales growth.
• Collaborated with cross-functional teams to align marketing initiatives with overall business objectives.
• Utilized SEO, PPC, and social media marketing to increase website traffic and conversion rates.
• Monitored and reported on campaign performance, leveraging data analytics to refine strategies and improve ROI.
• Trained team members on digital marketing best practices, fostering a culture of continuous learning and innovation.
• Contributed to a measurable increase in overall sales through targeted online marketing efforts.
Company industry:
Heavy Industry & Metallurgy
Job role:
Other

Education

Sikkim Manipal University

June 2014

June 2014

Master's degree, Marketing

India

GPA (percentage): 65%

GPA (percentage): 65%

management and business administration

Sikkim Manipal University Directorate of Distance Education

June 2013

June 2013

Master's degree, Publicity and Marketing

India

GPA (percentage): 75%

GPA (percentage): 75%

Completed Master in Business Administration

Maharashtra State Board of Secondary andMaharashtra StatePune Board

June 2012

June 2012

High school or equivalent, Sciences

India

GPA (percentage): 65.2%

GPA (percentage): 65.2%

physics chemistry maths and biology •

Karnataka Law University

January 2012

January 2012

Bachelor's degree, International Business Law

India

GPA (percentage): 48.85%

GPA (percentage): 48.85%

courses: International trade, RTI, Competition Law, Intellectual Property

Karnatak University

June 2007

June 2007

Bachelor's degree, Marketing

India

GPA (percentage): 87%

GPA (percentage): 87%

Have learnt subjects related to management and business administration

Karnataka University

January 2007

January 2007

Bachelor's degree, Marketing

India

GPA (percentage): 81%

GPA (percentage): 81%

(

Maharashtra State Board of Secondary and Higher Secondary

January 2004

January 2004

High school or equivalent,

India

GPA (percentage): 45.2%

GPA (percentage): 45.2%

from

Skills

Business Development
Expert
Business Development
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
New Business Development
Expert
New Business Development
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
ONLINE MARKETING
Expert
ONLINE MARKETING
Expert
SALES
Expert
SALES
Expert
SUPERVISORY SKILLS
Expert
SUPERVISORY SKILLS
Expert
TELEPHONE SKILLS
Expert
TELEPHONE SKILLS
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Business Development
Expert
Business Development
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
New Business Development
Expert
New Business Development
Expert

Languages

English

Expert

Hindi

Expert

Training and Certifications

Certifications
Google Certification in Digital Marketing
Jan 2020