Asmaa Elamir

• Building Huawei Mobile Services eco-system, exploring new opportunities B2C and adopting new partners cooperation B2B
• Leading Huawei Mobile Services roadmap and identifying new strategic business opportunities, aligning action plans across North Africa
• Develop and execute a plan to acquire and retain Huawei AppGallery customers
• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition to better understand our customers and exploit those insights in marketing campaigns
• Manage yearly budget and develop marketing plan by closely monitoring market potential and behavior through research, market analysis to hit ROI and growth targets
• Track metrics and analyze data to optimize our marketing campaigns and ads uncover and leverage new emerging channels and opportunities to accelerate growth
• Designing and performing experiments to drive marketing and growth
• Own the elements of the strategic partnership and merchants lifecycle: scoping of opportunities, identifying potential partners, framing of value, negotiating agreements, implementation, and optimization Achievements:
• Business Development: Achieved 40% of Egypt Huawei Mobile Services eco-system target of Apps onboarding Launching with different local partners Alaraby and Egypt Laptop into Petal Search shopping center
• Marketing Activities: Managing campaigns that achieved an incremental in user engagement by 50% with different partners B.Tech and Etisalat Cash Launched multiple local payments GTM for Fawry and DCB payment across HMS
• User Growth: Launched low and medium VIP user program that enhanced ongoing revenues, user retention and acquisitions