Ghady Aouad

Drive AWPTs global expansion, rebranding, and stakeholder engagement, positioning the company as a
leader in water infrastructure development and services. To enhance operational efficiency through digital
transformation, secure strategic investments, and establish AWPT as a key partner in mega-infrastructure
projects across international markets.

Trade Finance & Corporate Banking
•
Drive the development and integration of a comprehensive suite of trade finance, corporate, and SME
banking products for Alinma Bank in Riyadh, empowering clients, fostering growth, and enhancing
operational efficiency.
Key Responsibilities:
• Collaboration & Strategy: Partnered with top consultancy firms to refine product strategy and
roadmap. Converted strategies into actionable deliverables, including requirements, user journeys, and
wireframes using Figma.
• Cross-functional Team Leadership: Directed cross-functional teams to deliver high-quality UI
designs and product features. Led Agile teams, prioritizing product features and fostering a high
performance culture.
• Agile Execution: Managed a backlog of 1, 000+ stories on Jira, optimizing execution with strategic
planning. Scheduled product releases, balancing stakeholder expectations and ensuring confidentiality.
Collaborated with technical teams to define sprint goals and ensure high delivery standards.
• SME Banking Product Development: Oversaw the development of products like Accounts, Bill
Payments, Payroll, E-commerce, Transfers, Prepaid & Credit Cards, and POS Machines.
• Technical Collaboration: Engaged with backend systems (T24, Eclo) for seamless integration.
Partnered with technical teams to plan and deliver scalable solutions aligned with strategic goals

Led strategic growth and communication efforts for the digital transformation of banking products and
services for SMEs. Focused on app development, digital marketing, and product innovation, ensuring
alignment with business strategies during economic volatility.
Key Responsibilities: Led Directed communication projects that aligned with business growth strategies, meeting stringent
deadlines and budget constraints.

Led the strategic direction, growth strategy, and communication efforts to maximize sales force performance,
productivity, and profitability across 66 branches. Focused on enhancing employee engagement, optimizing
sales processes, and ensuring alignment with retail banking business goals.
Key

• Strategic Quality Assurance: Conducted comprehensive field visits to verify compliance with service
quality standards across 65 branches. Developed and implemented growth-oriented strategies to ensure
consistency in customer service delivery and support business objectives.
• Customer Service Enhancement: Oversaw individual performance of branch staff, providing guidance
and strategic communication to improve customer interactions and service quality, ensuring branches
consistently delivered a professional and satisfying experience that drives growth.
• Performance Evaluation & Reporting: Contributed to employee performance appraisals by evaluating
individual performance and providing detailed reports to senior management, ensuring alignment with
the banks growth strategy and communication objectives.
• Coaching & Development: Provided targeted coaching to tellers and personal bankers, focusing on
improving customer interactions, achieving high service standards, and aligning staff performance with
growth and strategic goals.
• Sales Campaign Leadership: Led the execution of Saving Plan campaigns across 35 branches,
strategically directing branch staff activities to ensure successful outcomes, effective communication,
and alignment with the banks growth objectives.
• Market Research & Analysis: Conducted surveys on competitors and internal performance to gather
insights, informing strategic decisions that enhance branch performance and communication strategies.
• New Joiner Support: Supported new sales team members during onboarding, ensuring a smooth
transition, effective communication, and alignment with the banks service and growth standards.

Role
Managed and optimized credit and debit card services for the Gold Customer Segment, encompassing over
56, 000 high-net-worth individuals across 65 branches. Focused on developing tailored card products,
enhancing customer satisfaction, and aligning services with strategic growth objectives. Led initiatives to
improve product offerings, drive client engagement, and maintain a competitive edge in the market.
Key Responsibilities:
• Credit and Debit Card Product Management:
◦ Designed and implemented card features such as higher credit limits, premium rewards
programs, and exclusive access to services to cater to the unique needs of high-net-worth clients.
◦ Collaborated with product teams to introduce advanced technologies, including contactless
payments and enhanced security features, ensuring superior convenience and safety for clients.
◦ Conducted regular product reviews and competitive market analysis, adjusting offerings to
remain attractive and aligned with client expectations.
• Client Relationship Management:
◦ Established and nurtured strong relationships with Gold Segment clients, providing personalized
service and resolving complex inquiries related to card usage.
• Strategic Initiatives:
◦ Spearheaded initiatives to increase card adoption and usage, including promotional campaigns,
personalized offers, and educational sessions highlighting card benefits and features.
• Performance Monitoring and Reporting:
◦ Monitored and analyzed card product performance within the segment, preparing
comprehensive reports for senior management to identify growth opportunities and
improvement areas.
• Interdepartmental Collaboration:
◦ Partnered with marketing, customer service, and compliance teams to ensure card offerings
adhered to regulatory standards and supported the banks strategic objectives.
• Sales and Service Quality Enhancement:
◦ Led field sales projects and managed key accounts to drive sales performance and enhance
customer satisfaction.
◦ Oversaw the salary domiciliation project for Lebanese American University staff, achieving an
85% adoption rate.
◦ Conducted service quality assessments across branches and implemented best practices to
enhance customer retention rates.
Key Achievements:
• Increased card adoption and usage among high-net-worth clients by leading targeted campaigns and
personalized engagement strategies.
• Introduced advanced card features and technologies that improved client convenience and positioned
the bank as a leader in premium card offerings.
• Strengthened customer loyalty by aligning card products with the specific needs of the Gold Segment.
• Enhanced sales and service quality across 65 branches through effective project management, client
relationship-building, and implementation of best practices.
• Successfully executed the salary domiciliation project for a major institutional client, achieving
significant adoption and driving overall segment growth.

Spearheaded the development, growth strategy, and marketing of retail banking products, managing the
entire lifecycle from conceptual design to market launch. Focused on creating innovative financial products
and implementing strategic marketing initiatives to enhance market penetration, customer engagement, and
communication effectiveness.

Key Responsibilities:
• Product Development & Innovation: Led the development of credit and debit card products
tailored to retail banking customers. Conducted in-depth market research to identify customer needs and
industry trends, ensuring alignment with growth strategy, market demands, and regulatory standards.
• Cross-Functional Collaboration: Worked closely with IT, compliance, and customer service teams
to ensure product designs met technical requirements and regulatory standards. Facilitated effective
communication across departments to streamline product development, growth initiatives, and launch
processes.
• Marketing Strategy & Execution: Developed and executed comprehensive marketing strategies for
new banking products, including branding, promotional campaigns, and customer engagement
initiatives, all aimed at driving growth, increasing product visibility, and adoption.
• Project Management & Strategic Initiatives: Managed multiple high-impact projects that
expanded the banks market reach, enhanced internal capabilities, and supported the banks growth
strategy. Key projects included the development of an Educational Loan product and the successful
execution of the Youth project, significantly boosting customer engagement.
• Customer-Centric Approach: Systematically gathered and analyzed customer feedback through
surveys and market studies to refine product offerings, align with customer expectations, and inform
strategic growth and communication decisions.
• Digital & Physical Marketing Channels: Implemented cohesive marketing strategies across digital
and physical channels, maintaining the banks website and intranet with relevant, updated content to
ensure consistent branding and effective customer communication.
Key Achievements