Hebah Zamzami

Working on accelerating MENA customer growth by using the voice of MENA students to define market requirements and work horizontally across product verticals/functions to execute growth initiatives.
Crafted funnel optimization analysis by region/country and platform. Using quantitative data: Adobe Analytics and Tableau, as well as qualitative data: UX research reports.
Led localized App Store Optimization projects for MENA and Turkey by focusing on the local value propositions.
Built Go to Market strategy for a new study tool that is planned to be launched in August, 2021 on Chegg’s website for all markets.
Built Go to Market strategies for MENA and Turkey.
Worked with internal teams and external agencies on localizing landing pages and paid marketing ads for MENA and Turkey by using local value propositions.
Proposed an initiative to the management and got the approval. Currently in the discovery phase, working with UX research team to gather market insights. Depending on the research findings, will define how to proceed.

Effectively managed a total of 15 immersive, part time and accelerated courses throughout 12 months.
Handled difficult conversations and de-escalated issues with instructors and students.
Worked on different tasks, outside of the main role with flexibility.
With great team hard work and support we increased the NPS (Net Promoter Score) for two different courses by 52% and 78%.
Handled hiring, onboarding and facilitating instructors' housing and transportations.
Built strong relationships with instructional teams while maintaining the instructors' average score 4.5/5 & Instructors End of Course NPS 88.5%.
Facilitated/coached instructors to do their jobs and to feel good about being a member of the team. Also, provided instructional teams the tools, communication channels, and course content they need in order to perform well in their classrooms.
Developed a marketing plan and execution plan with the team to increase awareness for GA on different Social Media channels.

Beyti Express was founded in 2012, offering homemade-like chilled ready meals. In 2013, we got our first round of investment that led to an expansion into 22 high-end retail stores around Jeddah and Makkah. I had the privilege to manage the company by handling governmental processes, dealing with suppliers and retailers, building customer awareness, and managing the business strategically from top as well as coaching and working hand by hand with subordinates. Moreover, augmented sales within two years from 30K SR to 520K SR annually.

Role
• Marketing/ Sales: Created Beyti Express brand, marketing mix, marketing plan, customer journey, and persona. Also, developed communication strategy, exhibited Beyti Express in local events, supervised shelf and store presence. Furthermore, identified sales channels and opportunities for new business, and built relationships with local businesses.
• Operation: Created Standard Operating Procedures, coached operation staff, obtained equipment, selected and worked with vendors, and planned for maintenance.
• HR: Interviewed, hired, and fired staff; created job descriptions and staffing structure.
• Research & Development: Conducted market research, product development, test, and launched 10 product lines.
• Business Development & Strategy: Developed growth strategy, planned and oversaw initiatives, brand positioning, and directed regular meetings with stakeholders.

Managed Projects
• Mobily Gateway: Integrated an exclusive gateway for Mobily user customers.
• AlahliSMS Reports: Extract data from Data Warehouse to generate reports for management.

Role
• Coordinated resources and timetables between different departments and third parties.
• Managed project budget and timelines.
• Reported regularly to management.
• Bridged between business requirements and technical requirements.
• Facilitated the team effort in developing, testing, launching and monitoring the implementation of projects.

Managed Projects:
• War on Paper
• System Migration

Support college business applications.
• Install and maintain all systems.
• Perform maintenance activity for software.
• Organize and conducts training on college systems.
• Maintain up to date documentation.

Projects
• DIS Intranet: a local web for internal office transactions.
• BTS Project: Bravo Tracking System, GIS and DBMS application.