Marketing Manager
Bahrain Pharma Egypt
Total years of experience :15 years, 3 Months
Establishing & launching Bahrain Pharma branch in Egypt, through Managing design and production of planned strategic marketing plans starting from company branding and product launching.
Responsibility:
Responsible for setting company strategy for penetrating the Egyptian market.
Selecting the portfolio from Bahrain Pharma mother company products based on the Egyptian market trend in order to catch the opportunities through market analysis.
Designing BPE corporate identity and structure
Setting marketing objectives, brand yearly forecasting
Developing & implementing strategies & tactics, preparing hand out, brochure and give away, training of sales force with field follow up.
Managing and creating marketing mix for each brand,
Developing brand market calendar & following the execution of marketing plan activities
Planning for monthly spending and monitoring the actual monthly market spending VS target.
Coordinate with the internal departments on packaging and product quality
Analyze the retail audit data and the Qualitative and Quantitative researches in order to reach a sound able business decisions with the management
Conferences and stand alones arranging and organizing
Responsible for Anti-allergic, Anti-inflammatory & Anti-infective products.
Launching of Co-Avazir( Anti-inflammatory & Anti-infective combination suspension eye drops) at January 2013 including:
Market analysis, setting marketing objectives, developing & implementing strategies & tactics, preparing hand out, brochure and give away, training of sales force with field follow up through pre & post launching activities.
Launching of Conjyclear( Anti-allergic eye drops) at March 2012 including:
Market analysis, setting marketing objectives, developing & implementing strategies & tactics, preparing hand out, brochure and give away, training of sales force with field follow up.
Train the staff to achieve company objectives through developmental plan (medical knowledge, how to deal with the customers)
Website data (all data about the previous portfolio and patient education).
Direct team activity during internal events launches to ensure appropriate tactical projects and are developed and implemented in their timelines.
Conferences and stand alones arranging and organizing.
Responsible for pediatric and gynecological product portfolio.
Launching of Chamopect (anti-diarrheal product)
Medical & selling skills training for new field force.
Field coaching & training for sales team.
Train the staff to achieve company objectives through developmental plan (medical knowledge, how to deal with the customers)
Website data (all data about the previous portfolio and patient education).
Direct team activity during internal events launches to ensure appropriate tactical projects and are developed and implemented in their timelines.
Conferences and stand alones arranging and organizing.