Asmaa Rezk, Senior Credit Controller (Commercial)

Asmaa Rezk

Senior Credit Controller (Commercial)

EITC

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Economics
Experience
9 years, 0 Months

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Work Experience

Total years of experience :9 years, 0 Months

Senior Credit Controller (Commercial) at EITC
  • United Arab Emirates
  • May 2006 to August 2013

EITC- du May 2006 - August 2013
Second largest telecommunication provider in the UAE
Senior Credit Controller (Commercial)

* Spearheading the development of credit limit for customers, preparation of credit documents for approved facilities and allocation of payments to invoices where necessary.
* Reviewing all retail products encompassing home and enterprise services portfolio while assuming ownership and maintaining a regular follow-up with other functional areas including credit control, accounts receivables, SME and major account managers, retail, product marketing, customer care in consumer and enterprise, enterprise billing support, it billing and payments, it application support, network operations, internal business development teams and 3rd party debt collection agencies to ensure timely resolution of escalated trouble tickets.
* Playing a pivotal role in ensuring credit policy development, operational effectiveness, optimal customer service levels and productive customer relationships.
* Spearheading end-end project lifecycle encompassing process definition and implementation, training, root cause diagnosis, CMS Dunning process, consumer suspensions and reconnections process.
* Establishing credit approvals while handling special credit arrangements and deviations from standard terms.
* Ascertaining timely execution of credit limit monitoring (for both consumer and enterprise) and prompt resolution of failed events associated with the credit limit control process.
* Striving towards achievement of all individual targets and KPI's while escalating any exceptions to collections team leader and/or collections manager.
* Reviewing and analysing financial statements and specific credit and collection issues.
* Analysing current and bad debts and developing action plans to reduce debts while troubleshooting problem accounts through portfolio review.
* Identifying and resolving complex customer affecting problems spread across numerous processes and system.
* Providing leadership, direction, coaching and mentoring support to new and existing employees as well as monitored individual performance.
* Attending trainings for CMS, du offers and Dunning process.

Billing Support Specialist (Commercial)
* Responsible for administering mobile postpaid and prepaid billing services.
* Managed trouble tickets in accordance with company-defined service levels and worked towards achieving desired standards as measured by internal quality programmes.
* Identified and met needs and expectations of customers through application of skills and knowledge.
* Demonstrated product knowledge to consistently identify opportunities and maximise sales potential.
* Facilitated trainings for new joiners and retail advisor (billing support)

Credit Controller (Commercial)
* Accurately applied accounting fundamentals to various business situations while adhering to financial rules and regulations.
* Investigated financial records and identified instances of fraud and waste through quantitative techniques.
* Analysed financial, statistical and economic data to assess and manage risks involved.
* Reviewed accounting data and applied fundamentals of data analysis to assist in decision making within a global business scenarios.

Service Centre Manager and Senior Sales at Nokia- Comtel General Trading
  • United Arab Emirates - Dubai
  • September 2004 to April 2006

Nokia- Comtel General Trading, Dubai Sep 2004 - Apr 2006
Leading distributors of Mobile Phones in the Middle East Region.
Service Centre Manager and Senior Sales

* Played a focal role in establishing internal controls and implementing new systems, processes and changes to existing systems, standards and procedures.
* Prepared credit documents for approved facilities and maintained a follow-up on customers to completion.
* Closely coordinated with bank and clients and updated database of clients weekly.
* Developed new accounts in the local market while continually monitoring market for levels and comparing with dealer quotes while performing trade.
* Assumed complete accountability for ensuring quality customer services, conducted customer satisfaction surveys to determine customer satisfaction and dissatisfaction factors and built productive relations.
* Striving towards fulfilling annual audit objectives, including achieving prescribed customer satisfaction targets.
* Led a sales team while training and mentoring new and junior team members to achieve sales and service objectives.
* Maintained global awareness of customer lifecycle and history, as well as communication with management.
* Played a pivotal role in periodic compliance reviews, presentation of proposals to customer decisions, maintaining financial reports, schedules and documents daily and building a database from scratch.
* Applying financial and technology skills to successfully prepare and monitor reports.
* Handled month-end closing and reporting process, as well as prepared and monitored reports while effectively applying financial and technology skills.
* Attended in-house trainings in the areas of audit policies, new products and selling skills.

Previous experience of over 6 years (1998-2004) includes various sales, marketing and customer service roles

Education

Bachelor's degree, Economics
  • at Hashimite University
  • February 2001

Bachelor of Commerce and Business Administration Sep 1997 - Feb 2001 Hashimite University, Zarka, Jordan

Specialties & Skills

Credit Control
Risk Analysis
Strategy Development
Trade Finance
Team Management
Domain Expertise
Change Management/Process Transformations
Team Management
ACCOUNTS RECEIVABLES
APPLICATION SUPPORT
CUSTOMER SERVICE
MARKETING
MENTORING
TRAINING

Languages

Arabic
Expert
English
Expert

Training and Certifications

CBP (customer service, Sales, business, leadership, Project mamagment) (Certificate)
Date Attended:
January 2007
Valid Until:
May 2007

Hobbies

  • Traveling and reading